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MODA REVIEW


Buyers and brands praise optimistic mood NEC Birmingham, 17th - 19th February 2013


T


he February 2013 edition of Moda Footwear saw buyers and brands in a positive mood during three days of strong trading at the


UK’s biggest footwear show, which took place from 17-19 February 2013 at the NEC Birmingham. The show saw Moda Footwear welcome a


brand new second catwalk theatre offering more content and more inspiration at this season’s event including a new catwalk show dedicated to footwear and accessories. The show also featured a host of new labels including Desigual, Sixtyseven, Think!, Ciccone, Shoes Like Pottery, MTNG, The Original Muck Boot Company, Gerry Weber and Hengst Footwear alongside returning favourites Peter Kaiser, Brakeburn, Fly London, Camel Active, Geox, Superga, Original Penguin, Primigi, Ricosta, and Mustang to name but a few. Brands in Moda Footwear reported healthy


orders across the three days. Martin Ingram, UK managing director of Josef Seibel the licence owner of Gerry Weber says, “It’s been the best show I can remember. We have launched Gerry Weber at Moda and it’s been a fantastic debut for


the brand. The reaction from both independents and nationals has just been overwhelming; I don’t think we have ever opened up as many accounts as we did on the Sunday.”


Buyers visiting Moda were equally positive about the show with many praising the additional catwalk theatre in Hall 20


Carla Belmonte, UK area manager for Desigual


Footwear was also pleased with business conducted at the show saying, “This is our first time at Moda Footwear and we saw 200 visitors on the first day. We’ve opened up new accounts and seen a lot of our existing customers, which is what we were hoping to achieve.”


Buyers visiting Moda were equally positive about the show with many praising the additional catwalk theatre in Hall 20. Michael Ashison from Bullfrogs, London says, “There was an upbeat feel to Moda Footwear and a real buzz about the show. The new catwalk theatre was fantastic and the footwear shows and sector specific seminars were a great addition to the event.” Sean O’Connor, event director for Moda


Footwear commented on the success of the event saying, “This season’s Moda Footwear was our best show yet with even more new signings. It has been a tough season for retailers but the upbeat mood and the positive feedback is a very good sign for the future of the industry. The brand new catwalk theatre was a welcome addition to the show and further cements Moda Footwear as the show of choice for brands and retailers.” The next Moda event will host the


spring/summer 14 collections from 11-13 August at the NEC Birmingham.


www.moda-uk.co.uk


12 • FOOTWEAR TODAY


• MARCH 2013


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