Croydon. A town that,despite its efforts to sell itself as one of south London’s most vibrant boroughs, has consistently failed to convince anyone that it could be the capital’s next big thing. Until this year. Hammerson and Westfield
shocked the property world in January when the pair announced that they were to work together to bring about a £1bn retail-led redevelopment
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of Croydon town centre. The two had been at loggerheads for months over the Whitgift Centre, the key element of the regeneration project, with both submitting their own plans for the site and claiming that locals wanted their scheme, not the other. Given that this was Croydon, the argument was expected to go on and on and on, potentially forever. But the formation of a 50:50 jv that takes ownership of the