Association and independent meeting profession- als reported that, on average, 47 percent of the revenue from their largest 2012 event came from registration, while 27 percent came from exhibit sales and 18 percent came from sponsorships and grants. The distribution of revenue sources is similar to last year.
EXPENSES
More than half (53 percent) of respondents reported that the number of exhibitors at their largest show remained the same in 2012, while 34 percent said it increased and just 13 percent said it decreased. In last year’s survey, 26 percent said they had more exhibitors, while 20 percent reported a drop in the number of exhibitors.
m Average change: +2.5 percent compared to +0.5 in last year’s survey
PROJECTED 2013 EXHIBITORS VS. 2012 EXHIBITORS
15+9+1+33+1+7+6+2+6+7+8+5
22% Expect to increase 6% Expect to decrease 72% Expect to remain the same
Close to three-quarters of respondents (72 per- cent) expected the number of 2013 exhibitors to remain the same. The remaining respondents were much more likely to expect an increase (22 percent) than a decrease (6 percent).
m Average change: +2.2 percent compared to +0.3 in last year’s survey
56 PCMA CONVENE MARCH 2013
15% Audiovisual 9% Decorator/labor 1% Destination management 33% Food-and-beverage 1% Insurance 7% Marketing/promotion 6% Registration/housing 2% Security 6% Space rental 7% Speakers and entertainment 8% Staff travel and accommodations
5% Other (signage, ofice equipment, etc.)
Respondents reported that, on average, food-and- beverage remained their single largest expense, accounting for 33 percent of their costs at their largest 2012 event. Seventy-one percent said that they’d been asked to cut F&B expenses from their 2013 meetings, followed by requested cuts to audiovisual costs (35 percent); speakers/pro- gramming (18 percent); rooms/housing and shuttle service (17 percent each); and meeting rooms (12 percent).