Meetings Market Survey ECONOMIC VALUE TO HOST DESTINATIONS
Two-fifths of respondents (40 percent, the same as in last year’s survey) reported that the economic value of their largest meeting to the host destina- tion in 2012 was less than $1 million, while 29 percent — compared to 25 percent in last year’s survey — reported the value at $5 million or more. In terms of the total economic value to host
27+29+15+12+17 26+13+21+11+13+8+8
EXPOSITIONS ATTENDANCE
26% Fewer than 500 13% 500 – 999 21% 1,000 – 2,499 11% 2,500 – 4,999 13% 5,000 – 9,999 8% 10,000 – 24,999 8% 25,000 or more
Two-fifths of respondents (39 percent) indicated that the attendance at their largest convention/ meeting/exposition in 2012 was fewer than 1,000, while 61 percent held a meeting attended by 1,000 or more participants.
m Average: 5,442 compared to 4,164 in 2011 survey 54 PCMA CONVENE MARCH 2013
destinations of all of the meetings they held in 2012, 29 percent said it was at least $10 million, while 73 percent estimated that all their meetings brought an economic benefit of $1 million or more to their host destinations. Association planners reported that their meetings in total benefited host destinations the most — an average of nearly $9 million, compared to $8.4 million for corpo- rate planners and $7.8 million for independent planners.
m Average: $3.8 million compared to $3.4 million in last year’s survey
27% Less than $1 million 29% $1 million – $4.9 million 15% $5 million – $9.9 million 12% $10 million – $24.9 million 17% $25 million or more
6
SQUARE FOOTAGE OF LARGEST EXPOSITION
Respondents reported that, on average, their largest exposition had approxi-
mately 124,336 net square feet, up from an average of 107,321 net square feet reported in last year’s survey.
More than two-fifths of respondents (42 percent) reported that attendance at their largest 2012 meeting increased compared to 2011. In last year’s survey, 38 percent reported an increase in attendance at their 2011 event compared to 2010. Fifteen percent reported a decrease in attendance at their 2012 event compared to 2011 — compared to 21 percent who reported a drop in their 2011 attendance compared to 2010.
m Average change: +3.7 percent compared to +1.9 percent in 2011 survey
PROJECTED 2013 ATTENDANCE VS. 2012 ATTENDANCE
42+15+43x 36+12+52x
2012 ATTENDANCE VS. 2011 ATTENDANCE
42% Increased 15% Decreased 43% Remained the same
36% Expect to increase 12% Expect to decrease 52% Expect to remain the same
The majority of respondents (52 percent) expected 2013 attendance to remain the same, while 36 percent expected it to increase, similar to last year’s results.
m Average change: +2 percent compared to +2.6 percent in last year’s survey