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Cultivating


Knowledgeable Customers


Benton Foundry has opened a “Discovery Center” for casting buyers and students. BY DENISE KAPEL, SENIOR EDITOR


opportunity to learn all about iron in a recently opened “Discovery Center” at Benton Foundry. Te family-owned firm spans three generations in Benton,


C 44 | MODERN CASTING February 2013


asting buyers and students of the metalcasting indus- try have a unique


a small town in rural Pennsylvania. “A lot of customers know the


buzz words but have no concept on how a casting is made, when you talk about gating, risering and cores,” said Alfred B. “Fritz” Hall, chairman. “A lot of them don’t have a back- ground in machine shops, etc., and


have never been in a foundry. Tey don’t know the process, and that’s the rub.” Hall wanted to engage customers,


rather than scare them away with a highly technical display. Te center is an approachable, hands-on facility that starts with casting basics and offers


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