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convene PUBLISHER Deborah Sexton, (312) 423-7210


CHIEF OPERATING OFFICER Sherrif Karamat, CAE, (312) 423-7247 Convene Editorial Staff


EDITOR IN CHIEF Michelle Russell, mrussell@pcma.org


EXECUTIVE EDITOR Christopher Durso, cdurso@pcma.org SENIOR EDITOR Barbara Palmer, bpalmer@pcma.org


ASSISTANT EDITOR Sarah Beauchamp, sbeauchamp@pcma.org ASSISTANT EDITOR Katie Kervin, kkervin@pcma.org


ART DIRECTION AND DESIGN Point Five, NY: Alissa Levin, Benjamin Levine, Nathan Eames, Vasundhara Pachisia, Laura Huaranga


CONTRIBUTING EDITORS Molly Brennan; Jennifer N. Dienst Convene Advertising


VICE PRESIDENT, PARTNER RELATIONS & SALES ADMINISTRATION Mona Simon, (312) 423-7244, msimon@pcma.org


ACCOUNT EXECUTIVES


Wendy Krizmanic (AK, CT, DC, DE, ID, MA, MD, ME, NH, NJ, NY, NV, OR, PA, RI, VT, WA) Phone (312) 636-9254; Email wkrizmanic@pcma.org


Mary Lynn Novelli, CMP (AL, AR, CO, FL, GA, KY, LA, MS, NC, OH, SC, TN, VA, WV, Mexico, Puerto Rico, Central and South America, Caribbean) Dallas, TX;


Phone (312) 423-7212; Fax (469) 574-5590; Email mnovelli@pcma.org


Albert Pereira (AZ, CA, HI, NM, OK, TX, UT, Canada) 345 Kingston Road, Suite 203, Pickering, Ontario, Canada L1V 1A1 Phone (312) 423-7277; Fax (905) 509-6810; Email apereira@pcma.org


Mary Lou Sarmiento (IA, IL, IN, KS, MI, MN, MO, MT, ND, NE, SD, WI, WY, Africa, Asia, Australia, Europe, New Zealand) 1033 W. Taylor Street, Suite 1E, Chicago, IL 60607; Phone (312) 636-0636; Fax (312) 896-7397; Email msarmiento@pcma.org


Ken Torres (Mexico, Puerto Rico, Central and South America, Caribbean) P.O. Box 9128, Miramar Beach, FL 32550 Phone (850) 837-5177; Fax (850) 837-5277; Email ktorres@pcma.org


MANAGER, PRODUCTION & CIRCULATION Keisha Reed, (312) 423-7246 PRODUCTION COORDINATOR Kathleen Mulvihill, (312) 423-7236


PCMA Oficers


CHAIRMAN OF THE BOARD Johnnie C. White, CMP, Cardiovascular Research Foundation CHAIR-ELECT Christopher J. Wehking, CMP, American Society of Anesthesiologists


SECRETARY-TREASURER Raymond J. Kopcinski, Sr., CMP, Million Dollar Round Table IMMEDIATE PAST CHAIR Kent E. Allaway, CEM, CMP, Produce Marketing Association


PCMA Directors


Martin D. Balogh, American Bar Association Oscar Cerezales, MCI Brazil


Laurie Fitzgerald, CMP, Allstate Insurance Company Kristin Gibson, CMP, CHSP, J. Spargo & Associates, Inc


Ben Goedegebuure, Scottish Exhibition + Conference Centre Mary Pat Heftman, National Restaurant Association Wanda M. Johnson, CMP, CAE, Endocrine Society Christine M. Klein, CMP, Institute of Food Technologists


Roberta A. Kravitz, International Society for Magnetic Resonance in Medicine Lawrence Luteran, Hilton Worldwide Gregory A. O’Dell, Events DC


William F. Reed, FASAE, CMP, American Society of Hematology James E. Rooney, Massachusetts Convention Center Authority Amanda S. Rushing, CMP, American Society of Civil Engineers Barry L. Smith, Metro Toronto Convention Centre Claire Smith, CMP, Vancouver Convention Centre


The opinions expressed herein are those of the authors and do not necessarily reflect the opinions or policies of PCMA.


6 PCMA CONVENE JANUARY 2013


PCMA.ORG


PCMA


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