Fresh Take At the Dairy Industry Sustainability Summit, one group came up with a graphic “constitution” to guide the movement forward.
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again in maximum-mix kind of groups. But it is not just utopian dreaming. It is dreaming with our feet on the ground. It is kind of a grounded vision- ing process, where we look at what our history together has prepared us for, what the world is calling for, and then we ask people to step into that future — to think 10 to 20 years out. Small innova- tions and much bolder and larger innovations have occurred, and the industry became exactly as they would like to see it. What is new? What is better? What is different? What has changed? And how did it get there? There are lots of differences, obviously, in these
very diverse groups. But we honor the differences, and then we search to really put this stake in the ground around our common ground. We use cre- ative tools where participants actually take part in a skit or a day in the life of the future. Or, if they choose to do a more conventional panel, they can do that as well. But they then step into the future and share that vision as clearly as they can. In the case of the dairy-industry summit, we saw visions of completely green renewable energy powering all the farms in the United States. There were visions of new agricultural methodologies that led to sustainable soil and sustainable farming meth- ods. There were new advertising and marketing