This page contains a Flash digital edition of a book.
54 l November 2013


www.psneurope.com industrytalk


FOR HIS generous network of industry trustees, no international trade show feels complete without at least some time spent in the company of Rusty Waite (Russell to his mom), now embarking upon the latest chapter of his globetrotting career. As he settles into leading EAW’s sales drive into a new era of domestic production and high-end challenge, it’s time for some reflection on resettling on the East Coast, moving from console to speaker manufacture, his formative time in Europe and simply doing what he does best – keeping that network well tuned and convivially engaged.


Have you noticed that there are no faders on a speaker cabinet? I’ve worked that out! Yes, it’s new territory for me – I was further up the processing chain before, with AMS Neve, Euphonix and Stagetec – and there’s a lot to take in. But over the past year I’ve been doing a lot of theatre sound design, and I know what I want to get out of loudspeakers in a performance arena. After I parted company with Stagetec I had time to share my daughter’s enthusiasm for musical theatre – she’s with a youth theatre group in California, which is a really professional set-up. As a sound engineer by trade I just had to get involved, bought a couple of small digital consoles and managed to raise the audio quality to another level. Looking back, I guess in a


way it was building up towards this kind of position.


How does it suit you? This role at EAW is global, and that’s what really attracted me. My time at Euphonix involved taking an American brand and building it into an international force, so this was something I could really sink my teeth into. In fact, I turned down a couple of big opportunities here because they were only US-focused. Developing EAW further as a power across EMEA and Asia too… I feel I can make a difference.


ADVERTISER INDEX


ADVERTISER INDEX NAME ....PAGE 18 Sound.......................................43 Adamson Systems Engineering...OFC ASL Intercom..................................4 Audio-Technica...............................8 Beyerdynamic.................................9 Canford Audio...............................47


Cedar Audio ....................................3 Celestion.......................................35 Clear-Com ....................................48 Community Professional Loudspeakers ................................51 D.A.S.Audio...................................17 d&b audiotechnik ..........................33


“My time at Euphonix involved taking an American brand and building it into an international force, so EAW was something I could really sink my teeth into. I turned down a couple of big opportunities here because they were only US-focused” Rusty Waite


it for an incredibly wide range of applications. [Anya was ‘secretly’ trialled by Rat in front of an audience of 20,000 at the Coachella festival earlier this year – Ed] This weekend they’re using it for a festival in Santa Monica, where the city was really worried about noise, and it’s because you can sculpt the soundfield so accurately that Rat Sound got the gig. Wherever it is, Anya can be adapted to the performance space.


Good company


Swapping channel strips for chain hoists, Rusty Waite has taken on a major role with EAW. The console champion would like to introduce Phil Ward to his new progeny Anya, too


And it’s an interesting time for the company… There’s so much happening. Being part of Loud Technologies gives us a major infrastructure to work with, but it’s still about me being a live engineer, a sound designer and an all-round audio guy. I’ve delved into the core technologies at EAW, and I have to say the current portfolio is as strong as it’s ever been. I thought the Anya range would blow me away – and it did – but what I didn’t realise was that the rest of the products would blow me away too. My connections with EAW go back to ’93, when it was being distributed by Siemens Austria. I was working


for them at the time, based in Vienna, which brought me into contact with the EAW team and enabled me to understand exactly what the brand stood for. What impresses me now, and


what we’re all focused on, is bringing the majority of the manufacturing back into the US, at Whitinsville. All of the custom work is done here now: the era of EAW being a China-based manufacturer belongs to yesterday. The buzz is back and, although products like the QX series and Avalon have sometimes felt like the best-kept secrets in the business, when you actually get people in front them and listening they


DiGiCo ...........................................13 Dynacord .......................................11 Full Fat Audio................................53 Genelec .........................................37 HK Audio......................................25 JTS Professional ..........................50 K-array.........................................38 Kling & Freitag..............................34 L-Acoustics..................................IFC


are consistently knocked out. My job is to get that message back out there.


Is ‘Anya’ the way back into high-end touring? Definitely. Of course we’re equally devoted to installation, but Anya is poised to take us back to the top of the touring game. It’s not a typical product of any kind: it’s not line array, but neither is it simply point source; and it also has value in the fixed install market. It’s a mix of qualities and techniques that we call Adaptive Performance: we sold the first system to Rat Sound – Dave Rat was involved with the development – and they’re using


Lectrosonics ..................................21 Line 6 ...........................................28 Martin Audio.................................45 Meyer Sound...................................7 MIPRO ..........................................31 NAMM Show ................................39 Radial Systems Engineering ....5 & 55 Renkus-Heinz ...............................36 Sommer Cable...............................23


Is it part of the new generation of software-driven, highly analytical FOH systems? It’s a game-changer. The ‘Resolution’ software is not just about beam steering, or model- building, or prediction. It happens in real time: at another festival in Downtown LA, Dave Rat was able to fix some unexpected reflections from a tent at the back of the coverage area by adjusting the scope of the dispersion in situ. The problem just went away. Plus, the rig hangs straight: there are no tricky J-curves or degree-by- degree tweaking, you just point it and fire. Then the software takes over and deals with the situation, including determining the location of the boxes in relation to each other using infra-red sensors. In the vertical plane you can adjust from 0° to 180°, making it especially equipped to deal with balconies, upper tiers in stadiums and problems of that kind. And you can hang them side by side to deal with horizontal dispersion, up to a true 360° image – way more flexible than a normal line array.


Big plans for Europe? Of course: we’ve got a great guy in Steve Badham, our application support manager for the EMEA region, and by Q1 next year we’ll have an Anya system over for demos. But the whole portfolio is ready to get the full benefit of my unique experience in Europe, and I’m really happy to know I’ll get to spend more time in your neck of the woods!  www.eaw.com


SSL ..........................................18/19 Tannoy .....................................16/17 TOA .............................................49 Waves Audio .................................41 Yamaha Commercial Audio ..............1


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56