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November 2013 l 29
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live UNITED KINGDOM Shure’s business shuffle
UK distribution operation realigns sales and support into three clear channels, ahead of launch of ‘Academy’ training and accreditation initiative, reports Dave Robinson
SHURE DISTRIBUTION UK (SDUK) kicked off pro-audio proceedings at the rejuvenated PLASA show in September with a formal presentation heralding its internal reorganisation. The new heads of the three newly created groups to serve Retail, Pro Audio and Systems Integration were on hand to meet and greet press and customers. Following a decision by Shure EMEA, SDUK is redefining its role in terms of distribution, and “committing resources into a more complete and channel- focused support package for its selected partners”, says the company. “Rolling this concept out on a pan-European level ensures service and support levels are consistent at a country level, which is essential when resellers and service providers are increasingly operating in a single European market.” The sales function at SDUK
is now structured into three divisions and these reflect the framework of the new European distribution model. The Retail division, headed by former
UNITED KINGDOM PLASA first for PreSonus 24.4.2AI By Dave Robinson
PLASA WAS the occasion for the first appearance anywhere, according to Source Distribution’s marketing co- ordinator Alex Theakston, of the PreSonus StudioLive 24.4.2AI mixer. The desk was presented on the Source booth alongside its bigger brother, the 32.4.2AI, which was launched earlier in the year.
With around 50,000 of the original StudioLive mixers having been sold worldwide already, the two AI desks (for ‘Active Integration’) retain the same surface-driven functionality of the first generation series but with enhanced feature sets and 64-times the processing power. Burr-Brown A/D/A converters
are employed on the inputs and outputs, plus a new DSP
architecture based on the acclaimed 64-bit Studio One (software) summing engine. Integrated WiFi control means that tablet devices such as iPads can be used with the desks without the need for an additional laptop/PC. Source also presented
PreSonus’ Active Integration PA loudspeakers, designed in conjunction with Fulcrum Acoustics’ co-founder Dave Gunness, at the ExCeL show.
The 24-fader 24.4.2AI made it’s world premiere at London’s PLASA Show
Other products on the booth included M-series live sound microphones from RØDE, multi- channel Apollo series audio interfaces from Universal Audio and digital effects.
www.sourcedistribution.co.uk
Pictured at PLASA are (L-R) SDUK’s Savage, Tolonen and Short
SDUK field sales manager Anthony Short, supports all aspects of Music Industry (MI) and consumer electronics (CE) retail. The Pro Audio division
manages SDUK’s rental, touring and broadcast- orientated customers and is headed by Tuomo Tolonen, who worked previously as applications and product planning manager. Finally, Duncan Savage – one
of three new faces to join SDUK in the reorganisation – has been appointed to lead the Systems Group, which has been created to serve integrators and contractors working on large- scale installation projects. SDUK has also committed
resources to ensure that partners are offered enhanced technical training via the new Shure Academy European Audio Network (SEAEN), which will incorporate the
existing training programmes run by the company and integrate new workshops and seminars. In the UK, this brief will extend across the entire Shure Distribution portfolio and include training and certification for brands such as DIS, QSC, Radial and myMix. “We have always offered detailed technical training for our brands at our Waltham Abbey HQ, and those events, such as Axient accreditation and Q-Sys training, will continue under this new umbrella,” explained Peter James, SDUK managing director. “But the Academy has a wider brief and will encompass on-line webinars and training programmes, tailored dealer events and networking events for end users. “Our aim is to encourage a
transfer of technical know-how between our experts, industry professionals, and our customers. Sound engineers, manufacturers, integrators and end users can all be part of the Academy and benefit from it.”
www.shuredistribution.co.uk
SOUNDBITES
MIPROIEMs were chosen for The Toy Factory Productions’ Glass Anatomy – The Musical, adapted from the classic 1983 Taiwanese film Papa, Can You Hear Me Sing? Singapore-based hire company Audio Image Engineering provided the equipment, which included 12 MI-808T stereo transmitters; 12 MI-808R stereo bodypack receivers, one MTS-100T digital rackmountable stationary transmitter, 11 MTG-100R digital portable receivers and four sets of AD-90a UHF wideband high power antenna amplifiers.
www.mipro.com.tw
Turbosound’s Flashline and Flex Array line array PA systems were flown at this year’s Zurich Open Air Festival, provided by German rental partner FeedBack Show Systems & Service. The main Open Air stage FeedBack’s systems engineer Dennis Dackweiler flew 15 TFS-900H four-way high packs plus two TFA-600H down fills per side with 30 TFS-900B subwoofers evenly spaced across the front of the stage in blocks of three.
www.turbosound.com
Solid State Logic has appointed HD Pro Audioas its Live console dealer in the UK.
It was after seeing the console at Prolight + Sound this year that Andy Huffer, HD Pro Audio sales director realised that the company “had to be involved with this product”. SSL first shipped its first five Live consoles to Britannia Row and France’s SGroup in September.
www.hdproaudio.co.uk www.solidstatelogic.com
Funktion-One’s John Newsham and Tony Andrews have signed on as tutors at Soulsound School; a new online resource centre for experienced live and studio engineers to keep up to speed with the latest tech developments. Additional tutors already on board include FOH engineer Justin Grealy (Biffy Clyro) and live/studio engineer Marcel van Limbeek (Tori Amos). Soulsound School will launch officially in Spring 2014.
www.soulsoundschool.com
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