China tour a success! CHINA
64 | OPP TOUR WORDS | John Howell Delegates’ thoughts...
“I didn’t know what to expect when I embarked on the OPP tour to China which was my fi rst trip there. The key to any trip of this nature is to get in front of as many potential agents as possible. This was a big tick in the box. We covered four cities in 10 days which was tiring... but if making money was easy everyone would be at it!“ - Renwick Haddow, Capital Alternatives.
“I have been to China a few times and each time until this one I have gone back uncertain that I had “cracked it”. Whilst OPP were careful to manage expectations and were keen to stress that results wouldn’t be immediate I have to say that OPP have impressed me hugely with this tour. Well organised, excellent balance of international delegates and good numbers of immensely powerful Chinese delegates. Three days back and we are already dealing with three agents successfully. We will certainly be going on more tours with OPP in 2013 – a great fi rst effort” – Garrett Kenny, Feltrim.
O
PP tour took a team from OPP and representatives of 18 international developers and master agents on a challenging trip to China to meet local real estate and immigration agents keen to sell property into the booming Chinese market.
10 days out of the offi ce and over 200,000 air miles allowed us to run six days of seminars and meetings in four major (and very different) Chinese cities – Beijing, Shanghai, Chongqing and Guangzhou.
The visiting foreign delegates represented Antigua, Australia, Brazil, Cyprus, the Czech Republic, France, Spain, Turkey, the UK and the US as well as some alternative investment products from around the world. The events were attended by over 100 Chinese delegates, mainly real estate agents and immigration agents. Our aims were simple: for our Chinese delegates, to increase the understanding of what is available in the international property market and the way in which Westerners’ work; for our foreign delegates: to increase understanding of the opportunities in the Chinese market and how the Chinese work and, for both groups, to bring people together and create successful business partnerships. So did we succeed? Well, of course, you would expect us to say that the tour
was awesome, so we asked those taking part for their comments (see sidebar). What else did we achieve? We saw something of four of China’s hugely impressive cities – four very different cities, each with a very distinctive character. We better understood the pace and direction of progress in China. We ate (huge amounts of) local food and consumed the odd glass of local drink. We met lots of interesting and useful people – the speakers, the local delegates, the foreign delegates, interpreters and the staff from our local partners, China Business Network. Many of these people will prove really useful in the months and years to come. Above all, we did what the trip was all about. We made business contacts which, in the traditional Chinese way, we can nurture and develop over the years – Guanxi. Some delegates did business there and then – something rare in China – and those who did not felt that they had taken signifi cant steps to doing some serious business in the future. A couple of delegates even employed people they met during the trip. Was it worth the time and money? Judge from the comments from our delegates. The best endorsement is that over half our delegates have booked onto the OPP “Doing Business in South East Asia” Tour in January 2013. For details of that tour, see page 65.
“A huge thank you to OPP for organising an exceptional “how to do business in China tour” to China. From the seminars, networking events and meeting the property agents which all contributed to its huge success. Doing business in China obviously has many challenges, but clear direction from the seminar content and the help of the young dynamic interpreters all helped when meeting the Chinese property agents to start building good business relationships for the future. A huge amount of work went into the organisation of this which led to a truly fi rst class tour.” – Louise Smith, Redfern Smith & Partners.
“I was very impressed by the quality and enthusiasm of the Chinese agents I met during the December OPP tour. A lot of effort was put into the itinerary and it showed. I now have dozens of high quality leads to follow up on in the coming weeks, and all going well I’ll be participating in further OPP trips in the New Year.” – Colin Murphy, Torcana.
www.opp-connect.com | DEC 2012/JAN 2013
The OPP “Doing Business in China” Tour was an eye opener for almost everyone taking part. More importantly, it created lots of new business partnerships and should sell huge amounts of property into the hungry Chinese marketplace. We’re now even more keen to crack on with tours all over the world, as you’ll see
What we learned The size, dynamics and potential of the international property market
• The market in China: its size, the products they are looking for and how to customise your product for the local market
• How to recognise and deal with the cultural issues that will arise when working with people from other countries
• The differences in business cultures – and how to deal with them • The best legal structures for doing business in China • Systems to help you work better with your local partners • How to draft contracts for use in China • Understanding how to get the best out of the Chinese media
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