COMPANY PROFILE
Everything Except the
Shoes
Cheryl Taylor, Editor, talks to Caroline Collins of Shoe-String
Tell us about your company history. What’s the story behind the brand? Shoe-String is a family business. The Marriott family has a history of shoe manufacturing in Rushden, which included ‘Easton’s’ and ‘Densons Footwear’, traditional and high fashion footwear.
Following the demise of many Footwear Companies the family sold the businesses and bought a farm and still farm today. I started Shoe-String in 1989 and from humble beginnings within a building at the farm, have made Shoe-String what it is today, offering retailers everything except the shoes.
We have an extensive brand portfolio of Shoe-String laces, Insoles and store use products; Woly Shoe Care, Shoe Re Do fashion shoe accessories, Work Site heavy duty shoe care, Loving My Bag and Heute polishing machines.
Do you have a brand philosophy? We offer a selection of brands to cover different retailers’ mission statements, from top end exclusive Private Label products to the budget retailer. Shoe-String’s aim is to be able to offer a range that is exclusive to their needs.
What sets your company’s products apart from the rest? We are a one-stop shop for everything except the shoes, offering the retailer one place for store products for example Try on Socks, Woly shoe care and fashion accessories, 388 different shoe laces, 48 different colours of shoe creams and 24 different colours of suede renovators.
16 • FOOTWEAR TODAY • NOVEMBER/DECEMBER 2012
Where are you based and where do you manufacture? We are based in Market Harborough Leicestershire and we manufacture insoles and laces from Cross Street Market Harborough.
How many people do you have working for you? Do you have a high turnover of staff? We have 22 people working for us. The original staff member Sandy Hawkins is still working at Shoe-String today.
How do you market your products? Do you use social networking? We market our products through direct sales, internet and media marketing.
Any famous customers? Woly products have been recommended by Aggie MacKenzi, in particular the Woly Suede Cleaner for removing grease from suede.
And, the next step? Any plans for the future, new lines etc? The current launch is Re Do Your shoe to pimp your shoes giving them a make over to a unique design with Diamond Gems, Glitter Dust, Plastic Fantastic Heel covers and designer soles.
How does the footwear retail trade contact you? Tel: 01858-467467 Fax: 01858-467964 Email:
info@shoestringuk.com www.shoestringuk.com
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