The US remains the most profitable automotive market in the world, and the place where all global manufacturers need to succeed. But over the long term, emerging markets have much stronger growth prospects. KPMG’s Global Automotive Executive Survey notes that emerging markets can no longer be viewed merely in terms of latent domestic potential, as their growing automotive industries are expanding into other territories. Just a decade ago, manufacturers from the BRIC nations produced basic, low-cost cars aimed solely at domestic consumers. Now they are starting to export vehicles that will compete head-to-head with the established players in developed markets.
For example, Chinese auto exports are rapidly gaining momentum to the point where 80 percent of respondents to the Global Automotive Executive Survey see China continuing to be the biggest automotive market in terms of both sales and production in 2016. The US is a clear number two while Brazil and India fight for the third position.
Pharmaceutical
A key client sector of the meetings and incentive travel industry, the pharmaceutical industry directly employs 660,000 people within Europe alone and generates three to four times more employment indirectly, according to the European Federation of Pharmaceutical Industries and Associations (EFPIA).
The Euler Hermes Global Pharmaceuticals Report showed that demand for drugs in all countries in the world would remain strong in 2012, despite the slowdown in world growth. One factor is demographics: pharmaceutical demand is stimulated by population growth and the ageing population in many countries, as 3 out of every 4
Reed Exhibitions | EIBTM Trends Watch Report 2012 7
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