Faced with such an unclear economic outlook, the eyes of the world are focusing on leaders in the US and the eurozone, waiting for them to take the steps that will remove the ongoing uncertainty that is preventing so many companies from investing and households from spending.


The Meetings, Events and Business Travel Sectors – Supply-side


For forecasters, there appears to be a general consensus that over the next 12 months the cost of business travel will generally continue to increase, either in line with or a little faster than inflation. However, this general picture can be nuanced by the words of the Senior Vice President and General Manager, Global Business Partnerships & Premium Services, American Express Global Business Travel: ‘We are expecting a dynamic landscape for business travel in 2013, with prices likely rising to reflect companies’ interest in doing business in growing economies such as Brazil, India, and Russia, but staying flat or even declining in those markets where growth is stagnant’.


The CWT Travel Price Forecast and the American Express (Amex) Global Business Travel Forecast both predict robust increases in business travel pricing in the Asia Pacific and Latin America regions. Within the latter region, the Amex forecast predicts that hotel rate increases will be highest in Brazil and Argentina. However,


Reed Exhibitions | EIBTM Trends Watch Report 2012 26


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