16 Music Week 23.11.12 BUSINESS ANALYSIS RADIOAIRPLAYQ3
NUMBER ONES OF THE QUARTER Q3 2012 Source: Nielsen Music STATION
ARTIST/ TITLE / LABEL
RADIO 1 RADIO 2
ABSOLUTE CAPITAL HEART KISS
the station’s quarter-end chart. Ahead of it finished Spectrum, the first-ever singles chart-topper for Island’s Florence + The Machine and the biggest- selling track of Q3. For a station that has struggled to find much to play from the chart in recent times, Absolute found itself in the rare position of its most popular track of the quarter also being the top seller as well.
Although Absolute is still hardly spoilt for
choice in terms of what to play from the weekly sales Top 40, there are signs things are shifting a bit towards it musically. Eleven of its 100 top songs of Q3 were also among the 100 biggest-selling tracks of the quarter with those in both countdowns including the Universal Republic/Island-issued Little Talks by Of Monsters And Men, Gentlemen Of The Road/Island act Mumford & Sons’ I Will Wait and Mercury signings The Killers’ Runaway. The same repertoire situation faces Global’s
XFM whose alternative rock leanings have hardly been dominating the mainstream in recent times and whose top Q3 tune was the Sour Mash-issued Everybody’s On The Run by Noel Gallagher’s High Flying Birds. That was not among the quarter’s 100 top download sellers and only seven of XFM’s biggest tunes were, among them tracks by Helium 3/ Warner Bros’s Muse and Young Turks/XL’s The xx. As the home of the hits, Capital again had more
tracks in common in its Top 100 with the quarter’s overall airplay chart – 63 – but more of rival Kiss’ top
MAGIC
WILEY FEAT. MS D Heatwave One More Tune/Warner Bros KEANE Sovereign Light Café Island
FLORENCE + THE MACHINE Spectrum Island
MAROON 6 FEAT. WIZ KHALIFA Payphone A&M/Octone LADY ANTEBELLUMNeed You Now Capitol
WILL.I.AM FEAT. EVA SIMONS This Is Love Interscope WILL YOUNG Jealously RCA
REAL SCOTLAND KARMIN Brokenhearted Epic SMOOTH XFM
1XTRA 6 MUSIC JASON MRAZ I Won’t Give Up Atlantic
NOEL GALLAGHER’S HIGH FLYING BIRDS Everybody’s On The Run Sour Mash WILEY FEAT. MS D Heatwave One More Tune/Warner Bros JAKE BUGG Taste It Mercury
“For a station that has struggled to find much to play from the chart in recent times, Absolute found itself in the rare position of its most popular track of the quarter also being the top seller as well”
ABOVE
Station staples: Florence + The Machine enjoyed pride of place on Absolute while newcomer Jake Bugg’s Taste It was 6 Music’s most-played track of the quarter
tracks – 61– were represented among the quarter-end sales chart than those of the Global-owned brand.
Will.i.am provided Kiss’s own top song of the
quarter with the Interscope/Polydor-issued This Is Love featuring Eva Simons finishing just ahead of RCA act Chris Brown’s Don’t Wake Me Up. The Brown cut was the seventh top seller of the quarter and was also heavily backed by Capital, but failed to appear anywhere among Radio 1’s 100 top tunes. For the second successive quarter Radio 1 and
sister station 1 Xtra played the same tune more than any other. Sharing Rudimental featuring John Newman’s Asylum/Black Butter-issued Feel The Love in Q2, the two stations this time opted for Wiley featuring Ms D’s One More Tune/Warner Bros track Heatwave the following quarter. Thirty-
ROBBIE WILLIAMS AGE AGAINST THE MACHINE?
one of Radio 1 and 1 Xtra’s 100 most-played hits of Q3 were the same, compared to Radio 1 having 41 tracks in common with Capital. As per usual, the biggest overlap among the leading stations was between Capital and Kiss, which shared 66 of their 100 most-played tracks. Other Radio 1 favourites of the quarter included
Florence’s Spectrum and Polydor act Redlight’s Lost In Your Love, while Radio 2’s top four was an exclusive Universal affair led by Island acts Keane and George Michael and also comprising Mercury’s Amy Macdonald and Polydor’s Scissor Sisters. Domino’s Hot Chip just missed out on
providing 6 Music’s top track for a second successive quarter, having led the listings in Q2 with Night & Day. Over the following quarter the band’s How Do You Do? was the station’s second most- played track, beaten by just eight plays by Mercury signing Jake Bugg with Taste It with Warp’s Grizzly Bear third with Yet Again. More than two years after it was first released,
Capitol act Lady Antebellum’s Need You Now was Global-owned Heart’s top song of the quarter, beating into second place the relatively fresh Dance With Me Tonight by Epic’s Olly Murs from November 2011. Smooth’s top tune was Atlantic act Jason Mraz’s I Won’t Give Up, while Real Radio Scotland led with the Epic-issued Brokenhearted by Karmin and Magic with the RCA-handled Jealously by Will Young.
10 20 30 40 50 60 70 80
0 78 72 67 61 52 38 36 25 14 2 Q3 PLAYS FOR ROBBIE WILLIAMS’ CANDY
London awarded it 52 plays in the quarter, enough to rank it 81st on its most-played chart, while other services in the Capital Network delivered it a similar number of plays. There were around half that number of spins at each station in the sister Heart Network. As for Radio 2’s support of the track, it
reflects a number of artists who were once Radio 1 staples now having to rely on airplay backing at the older-targeted station. In Q3 this list also included Island acts
ROBBIE WILLIAMS’ CANDY debuted on UK radio just a few weeks before the end of Q3, but in that short time it was clear where its support would be. Tellingly, it was Radio 2, not Radio 1,
which had the exclusive on the initial play with the station’s breakfast show host Chris Evans spinning the Island release on September 10 for the first time, while also interviewing the star. By the time the quarter finished Radio 2 had played Candy 36 times, enough to make
it its 40th top tune over the three months. By comparison Radio 1, once Williams’ natural radio home, managed to spin it only twice, far short for it to crop up anywhere in the network’s quarter-end Top 100. Candy was only starting to get into its
airplay stride by the time the quarter ended and ultimately peaked at No.3 on Nielsen Music’s weekly UK radio airplay chart ahead of its commercial release on October 28 and eventual debut at No.1 on the Official Charts Company sales chart. But, even as the track
got nearer to its retail debut, Radio 1 hardly budged and famously left Candy off its playlist. Instead it was left to other stations in Q3
and beyond to back the single with its biggest supporters in the quarter including Bauer’s Manchester-based Key 103, which aired it 78 times in the period, Real Radio whose five stations played it between 56 and 67 times, and Stockport-based Imagine FM with 72 plays. Global’s flagship Capital FM station in
Keane and George Michael, Interscope/ Polydor’s Madonna and Sour Mash’s Noel Gallagher, while 15 of the two stations’ Top 100 tracks were identical. These ranged from releases by longer-established acts such as Polydor’s Cheryl, Vertigo/Mercury’s The Killers and Helium 3/Warner Bros’s Muse to 2012 breakthroughs such as Warner Bros’s Stooshe and Interscope/ Polydor’s Carly Rae Jepsen. Where the stations further differed was in
their enthusiasm for Emeli Sandé whose Virgin album Our Version Of Events is the year’s biggest seller. In this past quarter none of her cuts was
deemed appropriate enough for Radio 1’s Top 100, although Radio 2 found room for both Read All About It Part III and My Kind Of Love.
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