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23.11.12 Music Week 15
QUARTERLY FOCUS BY PAUL WILLIAMS
A
year after totally ignoring Moves Like Jagger, Radio 1 helped to make Maroon 5’s follow-up Payphone the biggest airplay hit
of Q3. The A&M/Octone/Polydor track was played an unrivalled 55,439 times over the quarter by stations monitored by Nielsen Music as it attracted an audience of 842.9 million people. That gave it a gigantic 35.9% lead over the rest of the market, having spent nine weeks heading the weekly airplay chart. Payphone attracted its most enthusiastic support
from Global Radio’s Capital, which played it more times than any other tune during the period, while at Radio 1 it ranked in sixth place after being aired 159 times. Its backing for the track came in stark contrast to that for Moves Like Jagger, which was the top-selling download in the corresponding quarter in 2011, but failed then to find a place anywhere among Radio 1’s top 100 tunes. Radio 2, which made Moves Like Jagger its top
song during the third quarter of last year, was also enthused by Payphone enough to rank it in 23rd place for Q3 2012, while at Global’s Heart it was eighth for the quarter, in third spot at Real Radio Scotland and 10th at Bauer’s Kiss. The Maroon 5 track was also one of the
quarter’s top download sellers, finishing second overall on the Official Charts Company rankings, as was Stooshe’s Black Heart. The fourth top track in sales terms, the Future Cut/QWorks/Warner Bros- issued Black Heart made it to second spot on Nielsen’s quarter-end airplay chart after winning enthusiastic support across a number of leading stations. Smooth played it more times than all but two tracks, while it was fourth for the quarter at Real Scotland, sixth at Heart, 21st at Capital, 34th at Radio 2, 42nd at Kiss and 44th at Radio 1. Having been the top airplay hit in Q2,
Interscope act Carly Rae Jepsen’s Call Me Maybe Source: Nielsen Music
OFFICIAL UK RADIO AIRPLAY CHART TOP 20 Q3 2012 POS ARTIST/ TITLE / LABEL
1 MAROON 5 FEAT. WIZ KHALIFA Payphone A&M/Octone 2 STOOSHE Black Heart Future Cut/QWorks/Warner Bros 3 CARLY RAE JEPSEN Call Me Maybe Interscope 4 COLDPLAY & RIHANNA Princess Of China Parlophone 5 RITA ORA How We Do (Party) Columbia/Roc Nation 6 PINK Blow Me (One Last Kiss) RCA 7 CHERYL Call My Name Polydor 8 KATY PERRY Wide Awake Virgin
9 FLORENCE + THE MACHINE Spectrum Island 10 CHRIS BROWN Don’t Wake Me Up RCA 11 JESSIE J Domino Island/Lava
12 WILEY FEAT. MS D Heatwave One More Tune/Warner Bros
AUDIENCE OCC 842,905 2
625,013 4
Source: Nielsen Music
R1 6
R2 CAP HRT ABS 6MSC 1XTRA KISS XFM REAL SMOOTH 23 1
8
591,734 17 54 65 6 523,252 19 46 519,777 6
11
456,946 25 27 453,338 33 82 452,572 20 9 425,422 1 422,260 7
2
391,713 69 387,049 3
13 CALVIN HARRIS FEAT. EXAMPLE Well Be Coming Back Columbia 385,127 8 14
WILL.I.AM. FEAT. EVA SIMONS This Is Love Interscope 15 GOTYE FEAT. KIMBRA Somebody That I Used To Know Island 16 LITTLE MIX Wings Syco
380,120 9 17 KARMIN Brokenhearted Epic
18 OWL CITY & CARLY RAE JEPSEN Good Time Interscope/Republic 19 SIMPLE PLAN FEAT. SEAN PAUL Summer Paradise Atlantic 20 RIHANNA Where Have You Been Def Jam
1 8
45
2 8
44 34 21 6
12 9
16 23 3
10 19 5
11
363,998 35 93 57 75 4 362,946 13 7 358,842 36
43 7
354,832 21 49 10 39 335,520 52 26 9 334,178 40 41
4
ABOVE UK radio airplay Top 20 for Q3 2012 based on audience size. The table also highlights where each track is ranked on the Official Charts Company Q3 2012 sales chart and selected individual stations’ quarter- end charts, based on number of plays
2
1
12
62
10
61 42
5 13
10 11
29 50 33
13 2
1
71 1
49 7
21
55 61 56
65
12
3 4
3
10 14 6 2 7 8
15 14
13
23 5 1
17 19
had enough legs to be the third most-aired track during the following three months with Capital and Real enthusiastic enough to place it again among its 10 most-played tracks of the quarter. Kiss, meanwhile, upped its support as it finished in fifth position on the station’s quarterly chart. Last year Capital was so unmoved by Coldplay’s
LEFT Top two in Q3: Maroon 5 (far left) and Stooshe dominated radio airplay in the last quarter
singles Every Teardrop Is A Waterfall and Paradise that it placed neither of them among its 100 most- played tracks of 2011. However, in Q3 it could not seem to get enough of Princess Of China, the group’s pairing with Rihanna, which was only outplayed by Payphone and helped the Parlophone release to second place on the quarter’s overall airplay chart. Absolute Radio was also a big fan of Princess Of
China, no surprise really given its long enthusiasm for Coldplay, and it was placed in second spot on
TOP 100 Q3 AIRPLAY CHART BY CORPORATE GROUP
Universal 41% Sony 20%
Warner 17% EMI 14%
Others 8%
By comparison, Sony provided just 13 of Radio 2’s Q3 Top 100, Warner 12, EMI 14 and there were 17 independents. Radio 2’s four most-played tracks
between July and September were Universal releases, led by Island signings Keane’s Sovereign Light Café and also taking in George Michael’s White Light, Amy Macdonald’s Pride and Scissor Sisters’ Baby Come Home. As the two radio brands that are the
RADIO 1’s TOP 100 Q3 CHART BY CORPORATE GROUP
Universal 42% Warner 21% Sony 16% EMI 10%
Others 11%
RADIO 2’s TOP 100 Q3 CHART BY CORPORATE GROUP
Universal 44% EMI 14% Sony 13%
Warner 12% Others 17%
biggest drivers of hit singles, Radio 1 and Capital’s outputs are also heavily dominated by Universal repertoire. In the case of Radio 1, 42 of its Q3 Top 100 were Universal releases, led by Florence + The Machine’s Spectrum and Redlight’s Lost In Your Love in second and third places, and this share goes up to 46 once non-divested EMI material is factored in. Warner was Universal’s main corporate rival with 21 of Radio 1’s Top 100 tracks with Wiley’s Heatwave the most-
95.8 CAPITAL FM’s TOP 100 Q3 CHART BY CORPORATE GROUP
Universal 40% Sony 21% EMI 18%
Warner 14% Others 7%
played track overall and there were 16 from Sony, 10 from EMI and 11 from independent labels. Half of Capital’s 10 most-played tracks of
the period were Universal releases with Payphone sat at No.1 and Rihanna, Carly Rae Jepsen, Cheryl and Jessie J also present, while across its quarter-end Top 100 40 of the tracks came from Universal. This rises to 47 once EMI releases not being divested are counted, while Sony had 21 tracks, Warner
14, EMI 18 and the independents seven. Where Universal’s EMI takeover will make
very little difference to the radio airplay landscape is at 6 Music. Although its most- played track of the quarter was one from Universal, Mercury artist Jake Bugg’s Taste It, only 16 one of its Q3 Top 100 came from the major. Instead 65 of the Top 100 were independent releases, while Sony supplied eight tracks, Warner five and EMI six, all of which Universal must divest.
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