TV & RADIO Wonderbook: Book of Spells has been featured on BBC Breakfast News, CBBC Friday Download, Sky News, ITN and BBC Radio 5. With the help of specialist agency TVC, the following coverage has also been secured to broadcast around launch, and on the run up to Christmas: BBC Newsround, Blue Peter, BBC News Click, Te Gadget Show, Stephen Fry Gadget Man (Channel 4), Lorraine Kelly (ITV) and CNN.
PRINT With stories featured in Te Sun, Daily Mirror, Financial Times, Times, Independent i, Telegraph and City AM – Book of Spells will continue to be strongly featured as part of a heavyweight print campaign, taking in all national newspapers. Previews have already appeared in Te Sun, Te Guardian, Te Times, Telegraph, Financial Times, City AM, Te Mirror, Sport, RWD and International Business Times. Expect much more mainstream coverage to appear up to and beyond launch.
ONLINE Sony has worked closely with Family Gamer TV to produce a host of videos that explain the concept of Wonderbook to families. Promoted across PlayStation channels, YouTube, GeekDad, Wired and Huffington Post, this has been an incredibly effective way of building awareness. Family media and blogs are also a key focus for the PR campaign.
MEDIA EVENT Sony is hosting a large media event in central London on Saturday, November 3rd. National, mainstream, family, kids’ and online media, plus trade, have been invited to attend with their families. Te event is aimed at youngsters. As well as hands on opportunities with Book of Spells, there’ll be a host of additional Wonderbook themed entertainment taking place.