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MARKETING


TV & CINEMA From October half term to Christmas, a kids TV campaign will run on Cartoon Network, Nickelodeon, Disney Channel and Boomerang. Joint viewing and TV-on-demand activity will run from


ads running before Madagascar 3, Hotel Transylvania and Frankenweenie until December 13th.


ONLINE


Kids digital activity on Cartoon Network and Miniclip runs from November 12th to Christmas. PlayStation will be advertising


across Mumsnet and Netmums sites. Social media activity on


Google, YouTube and Facebook started in September and runs until December 9th.


PRINT Advertorials will run in Te Sunday Times Magazine, Red magazine, OK and Hello at the end of November.


OCTOBER TV


CINEMA SCHOOLS


SOCIAL MEDIA OUTDOOR ONLINE


ADVERTORIALS NOVEMBER DECEMBER


A multi-million pound campaign will reach parents, families and children OUTDOOR


Large six-sheet posters will run at 300 sites from November 26th to December 9th. Schools advertising will run from November 5th to


November 16th.


November 8th to Christmas on ITV, 4OD and Sky. A cinema campaign will reach up to 5.3m admissions, with


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