The Interview
hwarzmeier roup
business model innovation and world class customer experience. Our new venture capital investors Nauta Capital und Cipio Partners, as well as our existing investors XAnge Private Equity, IBB Beteiligungsgesellschaft and Grazia Equity, share our ambitions and fully support our growth strategy with funding and great experience. It’s a lot of fun working together with such experienced and goal oriented VC-funds.
Our whole team is hungry, experienced and well positioned to continue to keep the mysportgroup on success. We’ll die to be the No. 1 European e-commerce sports player in 2016 with a turnover topping €250m.
Q
What is the investment focus and strategy for the new funds?
Our main focus is to put mysportgroup on the next level. Of couse especially our procurement and marketing activities will strongly benefit from the new funds. We already have strong national and regional cooperation partners such as Payback, McDonalds Monopoly, Mister Spex and the Charité in Berlin. For the future we plan to kick off TV advertising in 2013, as we are starting the internationalization of mysportgroup by the end of this year. The first new market will be Switzerland, but in 2013 we will expand in four to six further European countries.
Of course on the other we want to scale and optimize all operational expenditures. Therefore we took over the logistics and built
semi-automated structures in the logistics center, which perfectly fit to our needs. We opened our own logistics centre in Berlin in June 2012, with a size of 11,000 m² and a capacity of roughly €165m turnover. Our goal is to offer our customers a even better and faster delivery service.
Q Q
How was the transaction structured?
We agreed with all parties involved that we do not share the details of our deal. But I can assure you, that the transaction was set up in such a manner that it is an highly attractive setting for past and future shareholders as well as incentivizing the whole management of mysportgroup.
2011 saw global economic turmoil; do you think this has impacted on your 2012 strategy?
As mentioned earlier, our business grew over 800% even in the economically very turbulent year 2011. Within the last 12 months, our workforce quadrupled to more than 125 employees. In 2011 we started our second shop mysportworld and recorded a strong revenue growth, which continued in 2012 on a two digit million level.
2011 has influenced our strategy for 2012; however, the mysportgroup was not influenced from any global economic turmoil. The European sports market is worth €40bn. Thereof the online part of the market is €6bn and was growing with a CAGR of 15% in the last years.
I am very proud of what Erik and I have achieved together with the entire mysportgroup team so far and I’m highly
confident that our strong development will continue in the future. I think that the sports e-commerce market has still enormous growth potential. Our whole team is hungry, experienced and well positioned to continue to keep the mysportgroup on success. We’ll die to be the No. 1 European e-commerce sports player in 2016 with a turnover topping €250m.
Contact:
Albert Schwarzmeier c/o Tanja Eisbrenner mysportgroup GmbH Brunnenstraße 128 13355 Berlin Germany
Tel: +49 30 3474340-30 Email:
presse@mysportgroup.de
Further Information • Founder: Albert Schwarzmeier, Erik Pfannmöller
• Founding: April 2010
• Turnover 2011: €20m (50% textiles, 30% shoes, 10% accessories, 10% hardware)
• Product portfolio: sports and outdoor products • Stores: two online shops and a store in Berlin
• Online shop:
www.mysportworld.de with over 200 brands, free delivery within 24 hours, 111-days money back guarantee
• Shopping club:
www.mysportbrands.de with 600 brands, 800.000 members and up to 70% discount in 3-5 new sales campaigns per day, delivery within 2-3 weeks
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