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editorial E

It’s Tough Being a Know-It-All

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o be honest, I think I know everything. For those of you who know me personally, you aren’t shocked to hear me say this. When my wife reads this, she will

ask me what took me so long to admit it. Being a know-it-all, I find it hard sometimes to open my mind up to new ideas, especially those presented by other people (as opposed to my own new ideas that I always seem to love). Recently, I have been fighting my tendency to dismiss other’s ideas immediately. This practice started with my three daughters (as a way to be more patient), but it seems to be spreading to other parts of my life.

We promise to deliver the information to you, but you must take the step to read and apply it.

T e result from this change? I may have

learned a few things. At a conference I attended earlier this year, I was listening to a presentation on new forms of communications. The subject of video came up, and I heard the statement that YouTube had become the second largest Internet search engine in the U.S. behind Google. This occurred at the end of 2011. While I had always paid some attention to the growth of video on the Internet, I hadn’t realized the level of growth video has seen in the b-to-b realm—to the point that many people look to video first for their education rather than text. T e result to us at Metal Casting Design &

Purchasing (MCDP) is that we are focusing more on video than ever before. We are in the development stages of a new video-based product for metalcasting that we have dubbed Metalcasting TV. T e anticipated launch is set for the fi rst part of 2013, so be on the look-out. Another bit of knowledge I have gained by being a better listener is that other know-it-alls exist in the metalcasting sphere.

At a recent trade show held in Chicago I had a discussion with a casting buyer who admitted his ignorance of North American casting suppliers kept him from finding new sources. This buyer was positive there were fewer than 100 suppliers in North America, so he kept going back to his same sources. His firm was frustrated with the no-quotes and long lead times they kept receiving, but they were sure they didn’t have any other options because “they knew everyone out there.” To the firm’s credit, someone in purchasing took a step back and did more research, and found out more than 3,000 metalcasters are in North America, and several hundred

matched this buyer’s requirements. T is is the basis for MCDP’s existence. We

strive to help all end-users—from the most knowledgeable to the least experienced—by providing information to help solve problems. But we can only meet you and your fellow readers half- way. We promise to deliver the information to you, but you must take the step to read and apply it. Take this opportunity to review the information

from this issue of MCDP and apply something immediately. As this know-it-all is beginning to understand, we all have something to learn, and we all can learn from each other.

facilities have capabilities that

Alfred Spada, Publisher/Editor-in-Chief

If you have any comments about this editorial or any other item that appears in Metal Casting Design & Purchasing, email me at


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