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EDITORIAL


Yes, I Am a Know-It-All T


o be honest, I think I know everything. For those of you who know me per- sonally, you are shaking your heads in


agreement. When my wife reads this, she will ask me what took me so long to admit it. Being a know-it-all, it is hard sometimes to open my mind up to new ideas, especially those presented by other people (as opposed to my own new ideas that are easy to love). Recently, I have been fighting my tendency to dismiss other’s ideas immediately. This prac- tice started with my three daughters (as a way to be more patient), but it seems to be spreading to other parts of my life. Te result from this


change? I may have learned a few things. At a conference earlier


this year, a presentation was given on new forms of com- munications. Te subject of video came up, and the speaker stated that, as of the end of 2011, YouTube had become the second largest internet search engine in the U.S. behind Google. While the growth of video is well-known in the con- sumer realm, the level of growth video has seen in the b-to-b world is staggering. Many people first look to video via the internet rather than text for their education. In response, MODERN CASTING is focus-


ing more on video than ever before. We are in the development stages of a new video-based product for metalcasting that has been dubbed Metalcasting TV. Te anticipated launch is set for the first part of 2013, so be on the look-out. Another bit of knowledge that has been


gained by being a better listener is that other know-it-alls exist in the metalcasting industry. On a recent tour of an aluminum metal-


caster, another self-admitted know-it-all, the plant manager, discussed recent advancements the plant has made in looks and appearance due to the firm’s improvements to the light- ing system. He admitted that at the beginning of the project, he thought the whole lighting investigation was a waste of time. “What can


Alfred T. Spada, Publisher/Editor-in-Chief


If you have any comments about this editorial or any other item that appears in MODERN CASTING, email me at aspada@afsinc.org.


September 2012 MODERN CASTING | 7


We promise to deliver the


information to


you, but you must take the step to read and apply it.


I learn about lighting, and why should I care?” he thought. After hours of education, the plant manager reversed his thought process 180 degrees, learning again that there always is an opportunity for an education. The result has been an amazing benefit to the plant environment. Tis is the basis


for MODERN CASTING’s existence. We strive to help all metalcast- ers—from the most knowl- edgeable to the least experienced— by providing information to help solve problems and improve your operations. But we can only meet you and your fellow readers half- way. We promise to deliver the information to you, but you must take the step to read and apply it.


Take this opportunity to review the


information from this issue of MODERN CASTING and the Metalcasting Equipment, Products & Services Supplement mailed with it. They contain solutions for all metalcasters, regardless of process or metal. As this know- it-all is beginning to understand, we all have something to learn, and we all can learn from each other.


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