feature post production Feature sponsored by
Since The Studios, MediaCityUK launched in January 2011, Avid has overseen more than 700 hours of production - all of which has taken advantage of the company’s highly advanced production facilities. Keith Marshall, media manager at The Studios, MediaCityUK, reports, stating that there hasn’t been a production facility built like this for many years, and there probably won’t be another one for many more years to come.
The Studios at MediaCityUK: making it work
material, to the live feeds coming in from the studio floor. It’s vital that we have a workflow that’s reliable, scalable and flexible, giving the best end results for the client. Our post-production workflow
consists of Avid AirSpeed Multi Stream ingest servers, hooked up to Avid ISIS 7000 scalable shared storage, with an Avid Interplay Production Asset Manager (PAM) sitting over the top, working as our media manager engine. We have 19 Avid Media Composer
A
t the forefront of The Studios, MediaCity is our end-to-end digital workflow, which has helped us become one of the partners of choice for
everyone from the BBC to Sky to indies like SO Television and Avalon. Some of the fantastic shows that
we’ve been working across include Blue Peter, Rhyme Rocket, Justin’s House and Dragons’ Den.
18 l ibe l september/october 2012 l
www.ibeweb.com
The Studios, MediaCity.
A blueprint for asset management
As media manager at The Studios, MediaCityUK, it’s my job to know the exact status of a show’s footage at any given time, so that I can report back to the client. For live weekly shows, it means the turnaround time is extremely fast. My team works with all the different types of footage - from pre-recorded clips, to archive
editing suites, and an Avid Pro Tools audio dubbing suite, all running the latest versions and connected to ISIS 7000 and Interplay PAM. When The Studios, MediaCityUK was a mere twinkle in the eye, we were clear we wanted an end-to-end Avid workflow, as we knew the offerings are rock- solid and that media flows through it perfectly. We can be working on 12 different
projects at any one time, all at different delivery stages, and running through the Avid workflow. Production teams are constantly out on location, creating films that we’ll pre-edit and then slot in to the live show. Typically, a pre-recorded insert will be six to eight minutes long, and after it’s been edited on Media Composer it’s then passed on to a Pro Tools dubbing suite via Interplay PAM.
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