Easi-App & The Underground Book Club


Easi-App is the perfect solution for The Underground Book Club. The initial low app price (as well as the potential for upward scaleability) makes it hugely appealing for a new, independent publisher who needs to keep initial costs as low as possible. The Easi-App solution has also been favoured by UBC because there is no revenue share involved – UBC keeps all the money they make from their YUDU Easi-App solution.


Andy Brown, Co-Founder of The Underground Book Club says, “We’re an entrepreneurial start-up and need to keep a very close eye on the bottom line. However, with tablets almost out-selling laptops in the UK, we knew we needed a strong presence on the iPad and iPhone especially as these devices are so prevalent amongst commuters. Easi-App is the ideal answer because it allows us to have a strong presence on Apple’s newsstand at very low cost.” Andy continues, “The app looks superb and the feedback we’ve received is that the app has an indelible stamp of quality throughout. We’re really pleased.”


YUDU Media


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