Background


The Underground Book Club is a book club for commuters using the London Underground tube network. The Club is free to join and it gives passengers the chance to read the first three chapters of best-selling books for free.


UBC is the brainchild of Bath graduate Andy Brown who came up with the idea after attending a student enterprise talk. Andy’s idea won him the Bath University ‘Dragons’ Den’ competition, giving him seed capital to develop his idea.


The Underground Book Club has three main publishing channels. Firstly, hard copy chapters of books are handed out in magazine format at a number of large Underground stations including Paddington and Waterloo. Secondly, commuters can visit UBC’s website, The Underground Book Club, register their details and download a few chapters of a selected book onto a laptop. Finally, book chapters can be downloaded via YUDU Media’s Underground Book Club app from iTunes for reading on the iPhone or iPad.


The first three titles released by UBC were the best-sellers Stephen May’s Life! Death! Prizes!; Roberta Rich’s Midwife of Venice; and Mark Edwards & Louise Voss’ Catch your Death (from publishers’ Harper Collins, Ebury Press and Bloomsbury). Since then, UBC has featured chapters from A Lady Cyclist’s Guide to Kashgar by Suzanne Joinson, The Laundry Man by Ken Rijock and the Child Thief By Dan Smith to name but a few.


UBC has also been focusing on new authors in an attempt to bring brilliant, undiscovered writers to the public’s attention. This also fits in with the ‘Underground’ branding inherent in UBC’s name.


YUDU Media


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