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PSAV Presentation Services
Enhance meetings with a complete sensory experience
Waving off lighting and mobile apps as an unnecessary extra? Think again. Research shows that audiovisual input — which, for meetings, can range from a simple Power- Point presentation to a light show worthy of a U2 concert — has a remarkably positive effect on the way adults learn and absorb information. If a person hears a message while see-
ing a related image, studies show they will absorb an additional 91 percent of that mes- sage. Studies also show that stimulating all of the senses, including sight, sound, smell, and touch, helps create a more memorable learning environment. As a result, effective meetings call for more than just a speaker at a podium — they call for integrated experi- ences that involve just the right amount of audiovisual technology. So what’s the solu-
tion? Having an experienced event technol- ogy provider. “Every planner wants their event, no mat-
ter the goal, to inspire attendees,” said Greg Van Dyke, SVP of Global Sales and Market- ing at PSAV Presentation Services. “Whether their purpose is networking, education, or just making a sale, PSAV creates events that engage attendees at every level.” Audiovisual effects play a large role in how
attendees experience a meeting, and the more senses that are activated when a mes- sage is transmitted, the greater the chance that message will be received. PSAV takes advantage of neurological research findings on how the adult brain learns in order to cre- ate environments that maximize absorbing information for every kind of meeting ses- sion. For example, research shows that for-
getting information stems from distraction. A speaker flanked by two projection slides on either side forces viewers to keep shift- ing their focus and thus lose interest. Instead, PSAV converges the two slides onto a single widescreen, so the audience remains focused. With more than 800 locations worldwide,
PSAV’s team of trained professionals handles more than 1,000 events every day, provid- ing audiovisual, creative, staging, interactive, and facility services in more major meeting markets than anyone. From ballroom and breakout-room solutions, content-manage- ment systems to mobile event apps, video- conferencing to thematic capabilities, PSAV’s meeting solutions are seemingly endless.
For more information: PSAV Presentation Services; (877) 430-7728; psav.com/research
Eye opener Eighty-three percent of learning comes from sight. PSAV Presentation Services has the ability to spice up a presentation with visual interest, ensuring that meeting attendees leave knowing more than when they arrived.
AUGUST 2012 PCMA CONVENE
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