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What’s the mark of a truly innovative com- pany? When that organization can figure out how to expand and improve on even its most successful products. This is exactly what Freeman, the leader in face-to-face mar- keting services since 1927, has accomplished with its new Freeman Technology Suite (FTS). An integrated collection of six interactive
tools that simplify the event planning process, FTS enhances the on-site event experience for exhibitors as well as event organizers. The suite features Passport, which stream- lines the event design review and approval process and lets customers place orders directly with Freeman’s sales and manage- ment teams. “A key feature is the ability to create a
streamlined approval process within your account,” said Kris Osterbusch, Freeman’s
Effortless and efficient show management
marketing director. “If multiple people need to approve a document, the tool’s built-in workflow passes the most updated version from person to person, so everyone doesn’t wonder who has the most current copy.” Time- and locale-strapped organizers will
appreciate the versatility of PlanTour, which lets users virtually walk through about 50 facilities to determine everything from direc- tional flow to signage. Users can even tag or label areas to show exhibitors what’s sold, on hold, or available. Lots of speakers? Presentation Manage-
ment is the solution. Organizers can use the tool to keep presentation materials in one central web portal, and digital signage is even integrated into the system. When a change is made, Presentation Management automati- cally updates a facility’s digital signage as
well. Staff can use the tool’s new iPad app to take pictures of a meeting room’s setup, which planners can then review and tag with changes and notes for the staff. The award-winning Concierge Elite tool
takes customer service to a whole new level with a mobile app that allows exhibitors and organizers to place and monitor orders directly from their device. Versions for the iPad and iPhone rolled out earlier this year, and apps for other tablet platforms are cur- rently in development. Exhibitors can also take advantage of ExhibitPlanner, an asset- management tool that manages the storage and shipment of booths and exhibits.
Pioneering package The new Freeman Technology Suite makes communication and collaboration between all parties — Freeman, show organizers, and exhibitors — infinitely more eficient.