INCENTIVE MEETINGS

TheGreenbrier An Even Grander Incentive Since 1778,The

Greenbrier has defined the luxury resort experience—but now it’s anew eraat “America’s Resort.” After amagnificent makeover, the luxury landmark is grander, and less grandiose, than ever. The newest amenity, the Casino Club at The Greenbrier,

brought the property back to life—only bigger and better than ever. Casino Club offers a mix of world-class gaming, live entertainment, international cuisine, and designer boutiques. The 103,000-square-foot venue was built beneath the resort’s front entrance. Although the façade is unchanged, The Greenbrier’s image as a stuffy destination is a thing of the past.

The Greenbrier offers more than 6,500 acres of lush mountain terrain and more than 50 activities.

Guests no longer feel uncomfortable leaving their rooms

without a suit or tie. In fact, dress code for most venues is resort casual during the day, although formal attire is still expected when appropriate. With more than 6,500 acres of lush mountain terrain and more than 50 activities—from golf, tennis, and fly-fishing to European sporting clays and off-road driving—The Greenbrier continues to expand the boundaries of what’s possible as a business playground, including making it easier to get to and enjoy. Greenbrier Valley Airport, served by Continental and

Delta, is only 15 minutes away. Daily nonstop flights to and fromCleveland, New York City, and Atlanta are available.

At a glance

Guest rooms: 721 resort, estate, and guesthouse rooms • Amenities: More than 50 activities, including three championship golf courses; indoor and outdoor tennis; trap, skeet, and sporting clays; spa; off-road driving school; mountain-biking; fly-fishing; swimming; equestrian trail; five restaurants; sports lounge; lobby bar; gourmet sandwich/snack/coffee shop; and business center • Meeting space: More than 100,000 square feet

For more information 88 pcmaconvene October 2010 Call (800) 675-1287, or visitwww.greenbrier.com. www.pcma.org

Greenbrier Valley Airport is also open 24 hours a day to executive jets, chartered aircraft, and other general aviation traffic. In approximately one year, The Greenbrier Express,a

lavish steam locomotive, will pull out ofWashington, D.C., for its maiden voyage. In five hours’ time, it will arrive at The Greenbrier, where passengers will be met by horse-drawn carriages and taken to the resort’s impressive front entrance. Greenbrier Designer/Curator and Dorothy Draper Co. President Carleton Varney is designing the interior of the refurbished steam-powered train, which will feature all of the signature style, service, and luxury of its namesake resort. The prohibitive price factor is also becoming history at

The Greenbrier.A new era, combined with the sluggish economy, required a newbusiness approach to increase occupancy. Although The Greenbrier is still the rate leader among luxury resorts, it’s generally only $25 or $50 per night higher than most of its competitors. These are just a few of the exciting changes taking place

atAmerica’s Resort, including renovated guest rooms with modern amenities, designer décor, and upgraded electron- ics. The Greenbrier remains a magnificent place for showing clients and teams that they are appreciated—only now with alot less pretentiousness.

TRANSFORMED: After a magnificent makeover, The Greenbrier is grander—and less grandiose—than ever. Fly-fishing ranks among many activities available to guests (top), while the Casino Club at The Greenbrier (left) offers a mix of world-class gaming, live entertainment, international cuisine, and designer boutiques.