NEWS AND NOTES FOR THE MEETINGS AND CONVENTIONS INDUSTRY

Isn’t It Ionic? The circular atrium in Athens’ Zappeion center. For more, see p. 24.

Business Events Sydney Goes ‘Beyond Tourism Benefits’

T

he cover story in the May issue of Convene had it relatively easy, exploring the ways that destinations measure the value of a meeting, in terms of both its tangible economic impact and its less tangible effect on a city’s reputation. (Read the article at convn

.org/meetings-value.) But Business Events Sydney (BESydney) wanted to go much broader and potentially much less tangible than that, commissioning a comprehensive study of a meeting’s “social legacy”

— its full impact beyond quantifiable financial measures, in such areas as “innovation, education, networking, trade, research, and practice.” The report — A Scoping Study of Business Events: Beyond Tourism Benefits —

PCMA.ORG › JULY 2012 PCMA CONVENE 15 +

Love, Sydney Looking for evidence that your meeting’s benefits

‘extend far beyond the conference doors’? Business Events Sydney has found it.

ON THE WEB Read the full text of A Scoping Study of Business Events: Beyond Tourism Benefits at convn.org/ sydney-events.

PHOTOGRAPH BY JOHN GOLLINGS/ARCAID/CORBIS