Bulletin Board


“I was eating in a restaurant the


other day and [the commercial] came


on. It’s pretty cool. They even have posters of me


in some of the Bridgestone dealerships.”


The commercial, in which


Kulick rolls a road-gripping rubber Bridgestone bowling ball through three sets of pins in a single shot, was fi lmed in Irvine, Calif., on an 80-foot lane constructed by L.A.- based Murrey International. “They had two balls,” Kulick


said. “One was the ball made from tire rubber. It was really cool, but it weighed less than a pound. I was tossing it in the air. You could have played volleyball with it. “The other ball was a 15-pound


bowling ball that they decaled to look identical to the tire ball. It looked 3D.”


NEWS, NOTES AND HAPPENINGS FROM THE WORLD OF BOWLING


WHERE THE RUBBER HITS THE ROAD: Click above to view the new Bridgestone tire commercial, featuring recent Women’s U.S. Open champion Kelly Kulick.


And that blazing strike she threw


that mowed down all three sets of pins? “My best shot made it through


the fi rst set and into the second set,” she admitted. “Defl ection kept it from going further. I would have had to throw the ball 25 miles an hour, and that wasn’t happening! The rest


was computer-generated imagery.” Originally planned to run during


the Super Bowl, Bridgestone’s bowling commercial began running in late March and will continue to air for two years, according to Kulick. “They’ve aired it a ton already, on cable and network television,”


8 USBOWLER JULY 2012


she said. “I was eating in a restaurant the other day and it came on while I was sitting there. It’s pretty cool. They even have posters of me in some of the Bridgestone dealerships. “All in all, it was a great


experience and great to be involved in.”


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