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NEWS, NOTES AND HAPPENINGS FROM THE WORLD OF BOWLING


LEADING ROLL


Kulick Stars in Bridgestone Campaign T


hey say exposure creates opportunities, an axiom that translated both literally and fi guratively for Kelly Kulick earlier this year.


Following an appearance in the


Body Issue of ESPN The Magazine in 2011, in which she was photographed nude in a bowling pose, Kulick landed a spot in a national advertising campaign for Bridgestone Tires. The Bridgestone campaign, in


which the company (tongue-in- cheek, of course) announces its plans to bring its tire technology into the world of sports, used pro athletes in basketball, football,


hockey and bowling. The company’s agency, having seen Kulick in ESPN The Magazine, contacted the Professional Bowlers Association offi ces in December in search of the 2010 Tournament of Champions winner. “They were using bowling and I


was the person they wanted,” said Kulick. “Between the photo shoot and my accomplishments in the past few years, I think I was what they were looking for.”


7 USBOWLER JULY 2012


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