www.greenbuildermag.com 06.2012
A Green Manufacturer
Shaw Floors’ carpet and wood products are used in all the Make It Right houses. Made with very low levels of off gassing chemicals, these fl ooring products are key to protecting indoor air quality over the long term.
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Steps Up Shaw Floors was one of the fi rst sponsors to step up when Make It Right solicited product donations. Here’s the company’s take on the project.
HILE THERE ARE a host of prod- uct sponsors for the Make It Right project (see
www.makeitrightnola. com for the full list), Shaw Floors was the fi rst. We talked to the com- pany’s Sustainability and Corpo-
rate Communications Manager, Emma Williams, about the company’s interest in the project and its commitment to sustainability. “We were one of the original sponsors to come on
board,” notes Emma Williams, Shaw’s Sustainability and Corporate Communications Manager. “We believed it was the right thing to do; it resonates with people who simply want to ‘make it right’ and help a community get back on its feet.” Shaw has committed to providing fl ooring for all 150
houses. The company spec’d Anso nylon carpets and Epic hardwood fl oors. Engineered to be recycled, Anso nylon contains post-consumer carpet so it is, as the company explains it, “Carpet to Carpet” (not carpet to landfi ll). Anso nylon is also SCS certifi ed, with 25% recycled content. Shaw’s Epic engineered hardwood holds a Cradle to
Cradle Silver Certifi cation from McDonough Braungart De- sign Chemistry (MBDC), a third-party product and design fi rm. Shaw was the fi rst fl ooring manufacturer to earn C2C certifi cation on hardwood fl ooring products. The prod- uct’s inner layer, EnviroCore, is made from post-industrial recycled content, making it one of the most sustainable engineered hardwood fl ooring products on the market. Epic styles use approximately 50% less newly harvested wood than conventional 3/8” engineered alternatives. Because Shaw has Cradle to Cradle products, it attract-
ed the company to the project. “It’s simply how we’re wired,” Williams explains. “Here we had a chance to help rebuild a neighborhood and focus on not just the social issues but also the environmental ones. We also had the opportunity to put our products into aff ordable housing in a reviving community. How could we turn away from a project like this?”
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