All exhibitors, sponsors and partners of Vitality Boutique are supported by an extensive nationwide marketing campaign.
Our 2012 marketing campaign for the Vitality Show had a total media value of £779,092, while our PR campaign totalled £2,542,431 with 359,863,000 opportunities to see.
Partnerships
Online and in store promotion with retail partners House of Fraser and John Lewis, as well as title sponsor Activia
Outdoor media
Roadside and train station advertising across the Kent and Essex area, as well as in store advertising in Waitrose
In mall advertising
Posters across 44 sites in Bluewater, as well as 136 posters in Bluewater washrooms
Radio
Two week drivetime promotion on Heart FM Kent
Public Relations
A heavyweight PR campaign with Pegasus PR and the Bluewater Press Office
Email
Promotion to over 111,000 health and beauty enthusiasts through regular email newsletters, as well as solus emails to the Bluewater database
Social media
Promotion to over 7,500 followers and fans on Twitter and Facebook
Leafleting Distribution of 60,000 leaflets across the affluent areas of Kent and Essex, car park profiling and 10,000 flyers placed in mall from June