SECTOR FOCUS EXHIBITION EXCELLENCE

“THE EYE-CATCHING IMAGES IN THE GREAT CAMPAIGN REFLECT BRITAIN’S TOURISM APPEAL”

a result of this campaign, the more jobs the industry can sustain right across the country.

“This is a long-term vision,” she concludes. “It’s not only about securing more visitors before and during the Olympics and Diamond Jubilee, but securing more in the future and providing a legacy for tourism that goes beyond the sporting arena.” ■

Event Communications, one of the UK’s leading companies in visitor- attraction design, has successfully delivered more than 170 major projects around the world. The wide range of design services offered by the London-based fi rm includes consultancy on masterplanning, interpretative planning, 3D and graphic design, and project management. Recent projects include designing

two theme exhibitions, ‘See You in the Golden Age’ and ‘Port 24/7’, at Amsterdam’s National Maritime Museum, one of the most prestigious of its kind in Europe. Development director Kevin

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TO LEARN more about UK tourism, visit www.visitbritain.org

Murphy says: “Part of Event’s challenge was to make the exhibition content relevant to 10- to 14-year- olds. We worked closely with the curators to tease out the narratives of their very different subject areas and identify which aspects would most appeal to younger visitors. “In design terms, Event’s response needed to take into account the constraints of the historic building in which the museum is housed. The new displays take visitors on a linear journey, evoking distinct environments and experiences.” eventcomm.com

The UK’s visitor economy is forecast to account for 2.9m jobs by 2020, an increase of some 11.5 per cent

30.7m overseas visitors to the UK are expected in 2012, spending £17.6bn nationwide

The UK tourism industry is forecast to grow at 3.5 per cent per annum over the next decade

wish you were here 44 | springboard | www.ukti.gov.uk