COUNTRY FOCUS PROMOTING ENGLISH

LINGUAPHONE GROUP, the global UK-based language training provider, has forged a partnership with Malaysia’s Melewar Group. The deal follows a UK Trade

& Investment Overseas Market Introduction Service (OMIS) report commissioned by Linguaphone Group, with a brief to identify a potential Malaysian partner for its Direct English programme. The Melewar Group proved the

perfect fi t. Through its subsidiary, English Learning Group, the company will develop Direct English to corporate and retail markets across not only Malaysia, but throughout India and Singapore too. Derek Price, CEO of Linguaphone

Group, says: “Direct English has already helped thousands of people learn the vital international language of business and communication – English. This new partnership is a signifi cant development for our ongoing expansion across Asia. We are delighted to welcome the prestigious Melewar Group to our global network of Linguaphone Group partners. “Once again, the OMIS service has played a valuable and integral role in the group’s ambitious export development plans.” Created in 1997, Direct English is based on a unique learning system developed by the internationally renowned education authority on English language, Louis Alexander. Direct English combines highly interactive bilingual materials with a programme of personalised tutorials and conversation classes, and delivers world-class English- language training for all abilities through a network of licensed partners across Asia, Europe and the Middle East. >> linguaphonegroup.com

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