WHY LIVE EVENTS? Before an event: 37% of visitors believe that live events are the ‘best way to meet new contacts’
After the event: This rises to 71%
Live events inform customers Before an event: 38% of visitors believe that they will ‘find out new things’
After the event: This rises to 80%
Live events make people remember you Before an event: 28% of visitors believe ‘experiencing a business first-hand makes it more memorable
After the event: This rises to 65%
Live events make buying easy Before an event: 36% of visitors believe live events ‘make it easier to buy’
After the event: This rises to 76%
Watch sales rocket at a live event Before an event: 34% of visitors said they would like to buy from an event
After the event: This rises to 63%
Customers connect with your brand at live events Before an event: 27% of visitors believe live events ‘allow you to be more open-minded about what brands offer’
After the event: This rises to 74%
Live events are the best form of marketing Before an event: 32% of visitors believe live events are the ‘best form of marketing - as you can interact and compare to others’
After the event: This rises to 74% Source:
Facetime.org.uk
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