VISITOR MOTIVATIONS
& OPINIONS 1 REASON TO ATTEND: FIND INFO ON FOREIGN DESTINATIONS
2 REASON TO ATTEND: FIND INFO ON UK DESTINATIONS
3 REASON TO ATTEND: FOR EXPERT ADVICE
4 REASON TO ATTEND: FIND OUT ABOUT NEW ACTIVITIES
5 REASON TO ATTEND: TO LISTEN TO TALKS
VISITOR LOCATION
Greater London 28% South East 32% South West 10% East Anglia 10% East Midlands 5% West Midlands 5% North East 1% North West 3% Yorkshire & Humberside 3% Wales 2% Scotland/ Ireland/ Other country 1%
TRAVEL TRENDS & SPENDING
98.6% OF VISITORS TAKE
HOLIDAYS IN THE UK OR ABROAD EACH YEAR
65% OF VISITORS TAKE
2 OR MORE HOLIDAYS OVERSEAS EACH YEAR
58% OF VISITORS GO ON
1 OR MORE LONG HAUL HOLIDAY EACH YEAR
SHOW VISITORS SPEND AN AVERAGE OF
£1,160 PER PERSON PER HOLIDAY.
Newquay Plymouth Cardiff Southampton Glasgow
Glasgow Prestwick
Newcastle Int. Belfast Int. Belfast City Blackpool HOLIDAY LOCATIONOC TION Liverpool East Midlands Norwich Birmingham Bristol Luton Heathrow
London City Stanstead
Gatwick Exeter Bournemouth
Leeds Durham
Humberside Doncaster Manchester Inverness Aberdeen RATED THE 87% Edinburgh
SHOW AS EITHER GOOD OR
EXCELLENT OVERALL
68%
ARE CONSIDERING PURCHASING ITEMS/ BOOKING TRIPS THEY WOULDN’T HAVE OTHERWISE CONSIDERED IF THEY HAD NOT ATTENDED THE EVENT
25% HAVE MADE PURCHASES/
BOOKED TRIPS THEY WOULDN’T HAVE OTHERWISE MADE IF THEY HADN’T ATTENDED THE EVENT
JANUARY 17 -20 2013 EXCEL LOND JANUARY 17 -2
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