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contents Convene® TheMagazine of the ProfessionalConventionManagementAssociation CoverStory MEDICAL MEETINGS Granted 40 It used to be easy to get pharma companies to fund CME programs for meetings.
But ever-increasing scrutiny by federal regulators and industry watchdogs has made that funding hard to come by. Medical meeting planners have had to get creative to try to
make up the shortfall—including becoming proficient at grant writing.“We should all care about this,” says Sandra Harwood, CMP, vice president of meetings and education for the Infectious Diseases Society of America, “because those of us who do not adjust and figure out how to deal with this will be out of a job.” Molly Brennan
4_12 Volume 26, Issue 4
Features CMP SERIES
‘Learners Will Drive Their Own Learning’ 59
Elliott Masie, creator and host of the acclaimed annual Learning conference, believes that
planners can “become better designers of events that will facilitate learning.” But they’ve got a ways to go. Susan Sarfati
Disaster in the Making 67 How the first-ever International Disaster Conference&Expo led to a partnership between New Orleans Ernest N. Morial Convention Center and a Georgia-based event-production company—and a new industry model for doing business in the United States. Jennifer N. Dienst
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Cover illustration by The Heads of State