In the spotlight…Purelife Revive


The first recycled yarn under the Rowan Purelife label, Revive entices us with eight stunning shades and is made entirely from recycled clothing. Launched in Spring/ Summer 2010 with its own dedicated design collection The Purelife Recycled Collection, Revive has only grown in popularity, both due to the recycled nature of the yarn, but also due to the unique colour blend it boasts.


Rowan Revive is completely recycled and recyclable. The manufacturing process is exceptional – the first stage is where fabrics are sorted into colour types and quality. At this point the garments are sterilised, and then passed to skilled sorters who identify fibre content batches of silk, cotton and viscose. Superfluous parts such as linings, buttons, ribbons, seams and trims are now removed, and the sorted garments are cut into pieces and passed through a fabric grinder, reducing them to loose fibre. This is then carded to make regenerated fibre, which is then spun into the cotton, silk and viscose composition of this beautiful, high quality yarn.


The popularity of the range only highlights the strong social responsibility of the knitter and crocheter, catching the imagination of the craft community, and becoming an extremely popular choice amongst Rowan fans worldwide.


To view the Revive shadecard and full yarn details, click on the link below.


Purelife Revive


10 - April 2012


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