HR OLYMPICS SPECIAL


Feeding the masses in the busiest restaurant in the world and training 70,000 volunteers – McDonald’s is set to have a good Olympics, says DAVID WOODS. Organic milk and chips, anyone?


thought I


or


f London is going to be the city in the world with the most focus on it when the Olympic Games are in full swing, the largest fast-food retailer in the Olympics village – McDonald’s – looks set to be the busiest restaurant on the planet. That’s according to its vice president of


people, Jez Langhorn. McDonald’s has had a contract in place with


the International Olympics Committee (IOC) to be the official restaurant of the Olympic Games, since 1976. And in January this year, at the Winter Youth Olympics in Innsbruck, it extended said contract to 2020. “The story behind the sponsorship dates back to the 1976 Winter Olympics,”


10 HR March 2012


Fast f food


Langhorn beams. “The US sportspeople were feeling home- sick, so McDonald’s flew them in some hamburgers.” The rest is history. This year, as the world sets up camp in the UK capital,


McDonald’s, which will be operating four restaurants specially built for the event (two in the public areas, one for athletes and one in the media centre), expects to serve one in every 10 meals to Olympic visitors. And, defying press accusations a fast food restaurant should


not be the Olympics’ official restaurant provider, McDonald’s is serving chips, burgers, organic milk and eggs, all sourced from within the UK. In a second level of its sponsorship, McDonald’s won the contract to recruit and train the ‘games


hrmagazine.co.uk


Simon Brader


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