In My Opinion
Banking on bridging Bridgebank lends nationwide and looks for reasons to say yes
by Laurence Goodman, chief executive, Bridgebank Capital
With an ever growing number of lenders in the bridging and short- term lending market, we at Bridge- bank Capital continue to work hard to ensure we stand out from the crowd to be regarded as one of the sector’s premier lenders. The regular feedback we receive from brokers in our day to day dealings demonstrates to them that we possess a hunger and desire to lend, which is accom- plished through a knowledgeable and common sense attitude. Whilst the sector’s new lend- ers are very much concentrating on trying to achieve some market share on a pricing based market- ing strategy alone, our brokers re- port that they remain unconvinced as to the commercial input and
ability these lenders can contrib- ute, as the majority of bridging deals are not straight forward residential style mortgage loans, and do require both introducer and lender to work on proposals together, as a team. We are told that cost alone is not a priority in choosing a bridging lender to place, and preference is given to working with established, com- mercially proven and experienced lenders, that they know they can trust.
WHOLE OF MARKET
The Bridgebank offering is also whole of market and unlike most of the new lenders, we will lend across the whole of the UK, not just inside the M25 circle! We lend against all types or property, both residential and commercial and mixed use retail, office, residential, commercial property assets. Our experienced team of Business Development Managers pro-actively visit brokers nationwide, giving training and support, whilst delivering
“The regular feedback we receive from brokers in our day to day dealings demonstrates to them that we possess a hunger and desire to lend, which is accomplished through a knowledgeable and common sense attitude”
32 BRIDGING INTRODUCER MARCH 2011
a “can-do” attitude towards financing solutions and getting across the message that we are hungry for business. Brokers frequently state that they value our experience and commercialism and the fact that they can contact and discuss proposals directly with knowledgeable decision makers and underwriters. Our ethos is one of flexibility with an attitude to underwrite a case on why we should do it rather than looking for reasons why we ought not to make the loan advance, which often requires our business development managers and underwriting team to think outside the box strategically on any given scenario.
PEOPLE ARE KEY Our people are key to our con- tinued success. We have invested heavily across the whole spectrum of our personnel, from our profes- sional business board of directors to our skilful and vastly experi- enced underwriters, through to our dynamic and focused Business Development Team, and our highly trained team of loan processing and legal completion staff. We are all committed to delivering excep- tional service. We aspire to ensure that we provide the best broker support in the market. Furthermore, we recently an- nounced the new appointment of Emma Hodson, as head of mar- keting, in recognition of both the ongoing growth of Bridgebank and the need to maintain our profile
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