“The next challenge for the industry is to design green products that last longer and can be repaired rather than replaced every few years”
Samsung Smart LED TV
brightness to the in-room lighting) and No-Signal Power Off (which turns the TV off when no signal is received, great for when you turn off everything but forget the TV),” explains Stephen Mitchell, Samsung’s general manager – Marketing, TV Division. “Samsung TVs are also constructed using more efficient technology, fewer components and non- toxic materials, and are therefore kinder to the environment, from manufacturing to usage. The green agenda is a method to drive efficiency and effectiveness through the entire value chain – from design to manufacturing to distribution and selling. Each link in this chain needs to be developed intelligently and directed towards being an environmentally sustainable business.” Eco thinking has also been incorporated into Sony’s products from the earliest stages of the design process. “This includes ensuring products can be manufactured using as many recycled materials as possible, and the development of smaller packaging that takes less space. We have developed a Life Cycle Assessment (LCA) model to measure the green credentials of our products at every stage of their development,” explains Sony’s head of Public Affairs, Adrian Northover-Smith. The manufacturer is also aiming to
reduce the average power consumption of all its products by 30% by the end of 2015. In the recent tests, both the Energy Saving Trust and Which? acknowledged the energy saving performance of BRAVIA televisions. The EST calculated that after five years of using the Sony BRAVIA KDL- 46EX524, it would cost around £85 to operate, whereas a 46-inch competitor plasma model will add a £245 to the household electricity bill. Also Which? has
presented the Sony BRAVIA KDL- 46EX524 with the new Energy Saver award to acknowledge its low power consumption.
Since 1994, Philips has been reducing the impact of its operations and products on the environment. “In the current EcoVision4 we have committed to a series of measures by 2012: to generate 30% of total revenues from green products; to double investment in green innovations to a cumulative €1 billion; to improve operational energy efficiency by 25% and reduce CO2
emissions by 25%
compared with 2007. For over six years, Philips has operated ‘A Simple Switch’ initiative, which aims to encourage, advise and help consumers to make simple changes in their lives and their appliances to help reduce their overall impact on the environment,” says Tina Withington, PR manager, Philips Consumer Lifestyle. “With Philips products, the focus
remains on lowering the energy consumption, reducing the use of scarce resources and hazardous substances and improving recyclability. Many of the current products have gained the European Union ECO label certification.”
The Energy Label for TVs became mandatory on 30 November 2011 (for all products “placed on the market” after that date). The retailer obligation to display it came in at the same time but the advertising requirement is not mandatory until 30 March 2012. The smaller figure represents the on- mode wattage while the larger is the annual energy consumption. The bottom pictogram shows the screen size.
(notably for transport). Haier’s televisions also have a ‘total power-off’ function, allowing consumers to turn their device off completely, rather than continuing to consume electricity when not in use,” said Richard Popple, Haier national sales manger – Consumer Electronics.
Energy efficiency is an important feature of all Haier’s products. “Haier have made the decision to sell only LED televisions in Europe, as this technology consumes 40% less energy. We have also worked to reduce package size by 30% to emit less CO2
Also two leading radio manufacturers in the UK take their environmental responsibilities very seriously. “We consider the environment in every
product we manufacture; every product is part of our EcoPlus initiative and most are recommended by the Energy Saving Trust. Twilight is the most energy efficient product of its kind thanks to its energy
March 2012 The Independent Electrical Retailer 27
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