About OUR FANS


Learfield Sports utilizes the value of America’s top collegiate sports brands to develop customized sales and marketing solutions designed to help you grow your business. We’ve been connecting businesses with customers and prospects since 1975. Today, we are an innovative industry leader with over 50 collegiate sports multimedia properties. We utilize a customized mix of media and marketing elements targeting the appropriate demographic audience to help our clients meet their business and marketing objectives. These integrated marketing programs not only increase traffic and build brand awareness, they also grow sales and enhance brand equity. Learfield Sports does not merely reach an audience…we engage the coveted college sports fan. Fans that are:


PASSIONATE | LOYAL | ENTHUSIASTIC | RESPONSIVE | COMMITTED


• Approximately 13 million college football fans attended games at our stadiums last season – 49.6 million attended all events across the board


• Nearly 5 million fans listen to our football broadcasts each week • Over 6.7 million college basketball fans attended games in our arenas last season • Approximately 10 million fans listen to our college sports teams on the radio • Our Official Athletic Web Sites attracted nearly 120 million unique visitors last year


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