Why COLLEGE SPORTS?
1. College sports has the second largest fan base of all sports - over 156 million fans 2. College sports delivers an authentic product with unrivaled tradition and a highly devoted fan base
3. Demographics of college fans are broad and diverse • Young affluent men • High disposable income • The largest female fan base in sports • Reaches ethnic minority groups
4. Attendance of college sports events exceeds all sports - over 100 million in 2011 5. Sales of college licensed merchandise rivals all sports - $4.6 billion in sales 6. College sports delivers a year round conversation with consumers
P.16
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16