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CONTENTS 6 IP news 13 Content is king, but not all of it can be free


Robert Ashcroft, chief executive of the UK’s PRS for Music, makes the case for robust copyright rules online.


16 Do not push: a patent rebellion


Compulsory licensing can seem like a taboo subject among patent professionals, but many countries would argue it is essential. WIPR takes a look at a controversial area of intellectual property to find out more.


20 16 24 Changing the game for tech transfer offices


Generating knowledge and transferring it to the world has been, and remains, the core mission of research universities across the globe. Daniel Nadis looks at how tech transfer offices can become more effective in this mission.


28 Points of principle: the unitary patent package


European patent reform is getting closer. A June 2012 deadline has been set for participating EU member states to agree on a final unitary patent package, but not everyone is happy with it. WIPR finds out more.


30 20 The UK unites against the Unified Patents Court


UK patent attorneys are worried by the current proposals for a European Unified Patents Court. Jacqueline Needle explains.


34 Unitary Patent: too early to judge


The question is not whether German attorneys like it. The question is, rather, what they can expect. Anton Pfau and Ulrich Blumenröder explain.


36 Communication breakdown: frustrating delays to the Unitary Patent


Patent attorneys have been talking about a single EU patent for 40 years, because it could cut the costs of patent protection and help avoid legal confusion when dealing with national patent laws. But as Annalise Holme explains, political interests are threatening progress.


38 The ASEAN team: promoting and protecting IP


The ASEAN region is home to up-and-coming countries that are conscious of the importance of intellectual property to any national innovation strategy. They also recognise that they can achieve more together than they can alone. WIPR talks to Azizan Mohamad Sidin, director general of the Intellectual Property Corporation of Malaysia (MyIPO).


34 Technology transfer: taking a creative approach


With the economic crisis continuing to affect universities in diverse ways, technology transfer professionals are getting creative. AUTM president Robin Rasor explains.


4


World Intellectual Property Review January/February 2012


www.worldipreview.com


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