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AUTM


industries understand that they need us just as much as we need them. And there’s good news for startups. In fiscal year 2010, 651 new companies were formed as a result of university research, an increase of 9 percent over the previous year, according to the AUTM Licensing Activity Survey.


AUTM has become more creative. Tis year we are launching the AUTM Global Technology Portal (GTP)—a website to match companies with university technologies that are available for licensing. Te GTP is a ‘one-stop shop’ for helping facilitate licence agreements, collaborative research agreements, and investments or partnership arrangements for university startups.


Te portal should make it much easier for universities and corporations to find each other and begin licensing and partnership discussions. Corporations will also be able to search the portal to find universities with the research capabilities that they need and then connect with them directly. Te old saying that technology transfer is a ‘contact sport’ is still valid, but now we have additional ways to make those contacts.


For years our members have asked AUTM to help them forge partnerships between universities and industry. With the increased


“IT IS A CONCERN THAT THE CORE BUSINESS OF MANAGING AND LICENSING IP HAS BECOME LESS VISIBLE AND PERHAPS NOT AS ‘GLAMOROUS’.”


amount of networking and partnerships among our members at universities and in industry, we’re confident this new resource will increase the commercialisation of academic technology and lead to more products that benefit everyone.


Technology transfer professionals and our industry counterparts have had to adapt to these challenging times, and the creative solutions and business practices that we’ve developed will continue to carry us through the end of this recession. When the recession ends, we will already be that much stronger and more efficient. Our efforts, we hope,


will result in a continued uptick in products on the market, more jobs for our communities and a stronger, more innovative America. n


Robin L. Rasor, CLP, RTTP, is the president of AUTM, a non-profit organisation with an international membership of more than 3000 technology managers and business executives. For more information, visit www.autm.net


As Director of Licensing for the University of Michigan, Robin Rasor oversees staff handling all functions of the licensing process, ranging from management and marketing of disclosures, and developing and negotiating appropriate licensing terms for licence agreements, to maintaining and monitoring existing agreements.


World Intellectual Property Review January/February 2012


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