Driving Innovation


A hard market is great for growth, but for long-term success, surplus lines carriers and wholesale brokers must focus on innovating and delivering consistent service.


“Continued innovation is the key for the industry in both short term and long term. That’s where you create growth opportunities even in down cycles.”


David Obenauer, Crump


Innovation may be driven by the issues of the day, such as post- catastrophe supply chain breakdowns, but it’s also driven by client needs, such as in the area of cyber liability. Retailers that develop ideas for programs are another engine of innovation.


Given the current regulatory model, which affords surplus lines writers freedom of rate and form, the industry is well positioned to capitalize on opportunities for innovation.


Copyright © 2012 by A.M. Best Company, Inc. All rights reserved. No part of this report may be reproduced, stored in a retrieval system or transmitted in any form or by any means; electronic, mechanical, photocopying, recording or otherwise.


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