Ni Organic Baby
Organic Baby sponsored by The Little Green Sheep
What is organic?
‘Organic’ often means many things to lots of different people, however most parents associate organic baby products as being high quality, chemical-free and of sustainable nature.
‘You don’t have to hug a tree or grow your own vegetables to buy organic’
Why buy organic? The Little Green Sheep believes that you don’t have to hug trees or grow your own vegetables to buy organic! Instead, by simply choosing to buy organic and natural products, parents and babies can benefit from nature’s own properties rather than cheaper chemical substitutes. Here are three reasons why parents should consider buying organic products for their family….. • Free from chemicals - Most organic and natural products are free from any harmful chemicals, pesticides or dyes, helping to provide a safer and more natural sleeping environment for your baby. • Sustainability – Using natural materials like organic fleece wool (which is sheered seasonally for the sheep’s wellbeing) is more sustainable than man-made alternatives such as foam. This helps ensure that we can continue to manufacture for years to come, without damaging the environment for future generations. • Quality – Only the best will do! All of the materials and ingredients used are carefully processed to ensure that their natural qualities remain, so little loved ones can enjoy the comfiest night’s sleep around!
Organic has many benefits; great quality and a safe, chemical-free environment for babies
How can I buy organic on a budget? With natural and organic products now more widely available, the cost of buying organic has reduced, with
brands like The Little Green Sheep now offering chemical-free coconut coir mattresses from just £115 RRP – comparable to standard baby mattresses. Buying products that use natural materials can inevitably incur more cost, however with
parents now thinking more about long-
term value for money, investing in quality organic products that will last for longer, justifies the initial purchase premium. As well as this, parents are spending more wisely and prioritising the most important items for their baby and child. For example, with babies spending up to 18 hours per day sleeping, parents choose to invest in a better quality organic/natural mattress and save elsewhere.
What other organic products are available? Organic baby products are not only limited to clothing, toiletries and mattresses. With a growing trend of parents seeking more natural alternatives for their child, organic has spread to items such as Moses Baskets, Nursery Bedding and Cot Beds. Products like these are seeing a huge spike in demand as parents look to create as natural an environment as possible.
Organic products do not cost the earth
With so much choice, how do I know which organic products are the best? Wider choice sometimes creates greater confusion. Parents should look out for products with a high percentage of organic/natural content that are free of chemicals. Ideally, if possible, products should also be certified by independent organisations such as the Soil Association and the Global Organic Textile Standard (GOTS).
12 • Ni Sales Training Guide • JANUARY/FEBRUARY 2012 • www.nursery-industry.co.uk
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