DECEMBER 2011 |
www.opp.org.uk
HEAD OFFICE 17 Heath Road, Twickenham TW1 4AW, UK ✆ +44 (0)20 8734 3960
www.opp.org.uk
EDITORIAL Editorial Director Geoff Hadwick ✆ +44 (0)208 734 3970 geoff .
hadwick@richmondgreengroup.com
International property reporter Sean Lightbown ✆ +44 (0)208 734 3973
sean.lightbown@
richmondgreengroup.com
ADVERTISING Andy Grimley ✆ +44 (0)208 734 3972 ✆ +44 (0)7841 929 768
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richmondgreengroup.com
MARKETING & OPERATIONS Naomi Zammit ✆ +44 (0)208 734 3968
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richmondgreengroup.com
Megan Williams ✆ +44 (0)208 734 3969
megan.williams@richmondgreengroup.com
DESIGN & PRODUCTION Martin Lane ✆ +44 (0)208 734 3971
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richmondgreengroup.com
Jean-Baptiste Guerlsquin ✆ 00 336 8353 8765
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PUBLISHED BY OPP Media, part of RGG Ltd Chief Executive Xavier Wiggins ✆ +44 (0)208 734 3967
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IN THIS MONTH’S OPP ...
Harlequin Q & A OPP Interview (p58 - 60) Dave Ames, the Chairman of Harlequin Hotels & Resorts Ltd, has agreed to work exclusively with OPP this month to answer questions posed by you - the overseas property industry. His development company is one of the most high-profi le in the market. What were the issues raised and what did he say?
Media Directory 2012 Listings (p35 - 57) This month OPP launches the industry’s fi rst media guide. How can you get in touch with the world’s leading exhibitions, websites, portals, magazines & associated media?
Detail does it OPP Digital (p62 - 63) Understanding the mentaility of Chinese property buyers is essential if you want to make an impact online. What switches them on, and who makes really makes the decision to buy?
Winning talk OPP Awards (p69 - 74) Last month, we gave you the judges’ verdicts, and outlined what they really liked about each winning entry. This month, what did the winners have to say when they triumphed?
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Please note that the cost of a yearly subscription to OPP is £71.50 (UK), £110.50 (Europe) and £123.50 (rest of the world).
Vancouver Market snapshot (p66 - 67) Perfectly positioned across the sea from prosperous China, Vancouver is an overseas property investment success story. What does it off er and what does the future look like?
Group editor Geoff Hadwick
Editor’s letter • Geoff Hadwick ✆ +44 (0)208 734 3970 geoff .
hadwick@richmondgreengroup.com | 7
Communication is what it’s all about A
lmost everything we do in the overseas property industry is about fi nding new ways to fund, develop, market and sell homes abroad. And the only way to be successful is to be well connected and fully aware of all the different media channels out there that are going to help you fi nd your next development, client or fi nancier. You need to be exploring every possible option and communicating all the time. If you don’t, someone else will tell the world how good they are and beat you to the fi nishing line. So, to make life easier for you, OPP has decided to produce the market’s fi rst global media guide. We have tried to fi nd as many websites, magazines, online portals, exhibitions and newsletters as possible so that you can prepare for 2012 and decide where you are going to position your company and its brand to win new business next year. Obviously, the world is a big place and
we don’t claim that our 2012 Media Guide, which begins on page 35, is completely comprehensive. We will defi nitely have missed or overlooked some of the channels available out there. So, if you know about
a media opportunity that we should have included, please get in touch with us today and we will add it to the online version of the guide on our website
www.opp.org.uk. We will go on growing this vital resource all year and we are more than happy to add in things that you would like see included. Please make sure you use the opportunites the guide describes. If you don’t tell people what you do and where to fi nd you, you will lose business. Communication is what it’s all about, after all.
Harlequin Hotels & Resorts Chairman
Dave Ames takes the same line. Dave agreed this month to answer questions raised by our readers about what is happening with his high-profi le developments in the Caribbean. You can read his responses on pages 58 to 60, where he is remarkably frank about some of the setbacks his company has faced in recent times, not least from the fi nance sector. Speaking of which, it is also worth taking a look at what fractional expert David Disick has to say (page 18) on the subject of approaching the fund managers out there. Once again, for both of these industry leaders, it is all about communicating properly.
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