Real-time access to corporate information through mobile communication is improving productivity and efficiency and reinventing existing business models, with far-reaching consequences for human resource requirements, competitive positioning, and improved customer relationships.
Improve marketing precision
Mobile communication is enabling organizations to shift marketing budgets from mass communication techniques to precision marketing through channels such as website pages designed for mobile browsing, location-based marketing programs, 2D barcodes and digital signage.
Mobile developments also enhance customer experience, helping to build relationships and strengthen loyalty. The growing sophistication of mobile devices makes it possible to deploy applications such as online ordering or mobile payment, making it easy to buy and increasing convenience for customers.
Increase field productivity
Equipping sales teams with smartphones or tablets helps to increase their productivity and effectiveness. Representatives can access up-to-date customer records, download online collateral or review product information. They can discuss customer or product issues with specialists at head office utilizing email or voice calls. After a call, sales teams can upload orders, request delivery data or update customer records in real time.
Field service teams benefit from the same mobile productivity tools. Combining mobile communications with machine-to-machine (M2M) applications enables service teams
to improve the way they handle service assignments and prioritize work.
Machine to machine applications collect data from smart sensors fitted to remote assets to enable automated monitoring and support. This has the potential to streamline business processes such as service management by providing the right information at the right time and eliminating routine monitoring activities.
Better data for decision-making
Management information systems provide executives with the data they need to make effective operational, tactical, and strategic decisions. M2M communication is adding even greater value to this vital management tool by providing access to real-time data from sources around the world.
Developing an innovative mobile business strategy is helping organizations to attract and retain talented employees. The sophistication and performance of mobile devices is driving the consumerization of IT, helping to raise enterprise skill and productivity levels while meeting the needs of employees.
Integrate mobile Unified Communications
The combination of machine-to-machine communication with mobile Unified Communications is adding a new dimension to M2M applications. Mobile UC enables people to get involved in automated processes and creates powerful, intelligent applications that monitor and respond to real-time events.
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