industry news
Nimans teams up with Draka
Nimans has bolstered its expanding data installation portfolio by adding Draka (now part of the Prysmian Group) to its growing brand portfolio. Nimans has gained access to the UC Connect product range which includes data and fibre cabling and various modules – from a manufacturer with a trading pedigree which stretches back over 80 years.
Nimans’ dealer sales director,
Tom Maxwell, says teaming up with Draka represents a significant step forward for the evolving comms distributor. He commented, ‘Draka is renowned as a high end manufacturer across all sectors of the installation market. We very much welcome the opportunity to provide our customers with more choice and value as we continue to strengthen our market position, working with such a trusted name as Draka.’ UK sales manager, Adrian Austin from Draka Multimedia Solutions, added, ‘Nimans provides us with a great platform to further elevate our brand in the UK. The company boasts an enviable client base, which numbers over 5,000 customers and has invested heavily to become a serious player in the data infrastructure arena. We are confident this will become a very productive partnership for all parties.’
Nexans signs new partnership with Incanix
Nexans has signed a new channel partnership with Incanix as a value added distributor (VAD). Incanix will be responsible for selling the complete Nexans solution portfolio to its partner base, enabling Nexans to address the needs of voice and data resellers - an area of the market that was not well served by conventional data installers.
Glynn Phillips, business development, Nexans Cabling Solutions, commented, ‘Systems integrators are adapting to market changes and voice resellers are needing to offer an improved quality cabling infrastructure to meet the pressing demands of the end user – moving to a unified network providing voice, video and other complex applications. As a value added distributor, Incanix are able to offer a wealth of services and support for any integrator of reseller operating in this demanding market area.’ Wendy Askew, sales director, Incanix, added, ‘The addition of Nexans Cabling Solutions to our portfolio of Alcatel-Lucent converged networking solutions means that our resellers are able to target customers’ passive network infrastructure needs with what we believe is the highest quality offer on the market.’
Brand-Rex launches new Business Partner Programme
Brand-Rex has furthered its commitment to support and development to its partners with the launch of its new Business Partner Program. Brand-Rex recognises the crucial role its partners play in its mission to achieve unsurpassed levels of customer service. Its Business Partner Program reflects this and offers a wide range of incentives such as training and education, project support, technical assistance, dedicated account management and a vast array of marketing collateral to help partners maximise their revenue generating activities. The Business Partner Program is a global initiative that comprises four distinct levels – Premier Partner,
Select Partner, Approved Partner and Distribution Partner. The different levels are awarded to recognise varying degrees of competence, experience, scale and commitment to the Brand-Rex high performance copper and fibre optic cabling portfolio, intelligent infrastructure management systems, and its range of data centre solutions. By working closely with account managers, partners are encouraged to progress through the various levels to receive the greatest benefits possible.
In order to offer the ultimate in peace of mind to end users, Brand-Rex partners will be able to issue its globally renowned 25 year system warranty. Partners will also have exclusive access to the Brand-Rex Partner Portal that provides technical presentations, brochures, press releases, datasheets, logos, images, a training booking system, warranty applications, news and updates. Audrey O’Brien, Brand-Rex’s marketing communications manager, commented, ‘We are delighted to announce the launch of our exciting new Business Partner Program, which is designed to offer all our dedicated partners, both new and existing, an industry leading portfolio of support services and incentives that will help them maximise the potential of their relationship with Brand-Rex.’
Cloud experts warn of platform misunderstandings
Businesses expecting automatic improvements to their IT infrastructure by moving to the cloud are misunderstanding the platform, according to a panel of experts. A panel of cloud computing experts warned that ‘cloud is only as good as you make it’ at a round table debate held at Microsoft’s office in London and chaired by UKFast.
The panel discussed the potential that the platform has for businesses across the UK but warned that cost savings, increased speed and agility can only be achieved by configuring and managing the cloud correctly.
‘There is a lot of self-generated myth about what cloud can and cannot do,’ said Jeremy Gidlow, MD at Intechnica. ‘We can design very resilient apps into cloud if we choose to use the options that are available but if we do not, we will not see the resilience – it is the same as it would be with a physical server.’ Max Cooter, director at Cloud Pro, discussed the negative press coverage that cloud has received after the recent high profile outages. ‘After the Amazon outage we had a lot of companies who said that they had lost two days of business but then we had people that had no problems because they had back up plans in operation,’ he said.
George Frewer, head of enterprise at UKFast, continued, ‘Ultimately cloud is more reliable. We hear about the one or two high profile outages that happen with cloud but we will never hear of infrastructure problems where physical servers fail because the virtual machines supporting them are doing their jobs perfectly.’
The panel agreed that the key is properly setting up the cloud and that once this has been achieved you need little technical skill to manage it. 8
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