FORMAT: POSTCARDS/LETTERS INDIGO SAMPLE; 80# COATED


Printed on a QuadDirect digital press RETAIL MARKETING


Close the gap between reaching consumers and ringing registers.


If your goal is to drive traffic online, through the door or over the phone, digital printing – and its ability to deliver 100% variable content in one run – makes it easy to connect the right message with the right person. Our wide variety of formats and platform combinations mean the flexibility to test and tweak your campaign to ensure top results, all while effectively managing your budget.


Are you looking to?


Target offers and images to different customer segments


Drive store traffic Activate lapsed buyers


Move overstock merchandise


Improve your speed to market


Provide detailed store information


Launch a targeted grand opening campaign


13363 Cletter 8.5x11.indd 1 3


Include personalized URLs or QR codes in your marketing campaigns


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With digital printing, you can deliver one message to a customer with an interest in hiking, and a different message to a customer who prefers aerobic workouts in a gym, all in the same postcard campaign.


Wardrobe


Jennifer Jones 3456 East New Wayne Street Wales, WI 53321


W6789 N3345 Sunny Lane • Milwaukee, WI 12345


Order by phone 1-800-222-5555 Order online www.wardrobe.com Visit our Herald Mall store!


SUSAN, JUMP INTO FUN THIS SUMMER.


FREE SHIPPING!


Aerobic


Shoes $116.00


CVFT2332


Dear Jennifer,


First of all, I want to thank you. The continued growth and success of Wardrobe.com is because of customers like you.


Don’t miss our spring sale, when all of our kids’ apparel is 20% OFF. We see that you have a few items in your shopping cart, so we’ve gone ahead and put those items on sale as well.


I hope you’re completely satisfied and delighted with your recent purchases from us, including your Levi’s jeans. We take pride in offering clothing and accessories that meet your particular needs.


And as always, please don’t hesitate to contact me with any suggestions or comments.


Sincerely,


Max Adams President


SAVE 20%


kids’ apparel on all


INCLUDING your recent shopping cart items:


• Levi’s Jeans $19.99


• Oshkosh B’Gosh Overalls $26.99


• Hello Kitty Sun Dress $14.99


• Timberline Windbreaker $29.99


GET ONE 1/2 OFF JUNE 10-17


SPECIAL OFFER ! BUY ONE


IN OUR HERALD MALL STORE 8/29/11 2:12 PM


MYTH 4 #2


EVERYONE’S RESPONSE RATES ARE DOWN THESE DAYS. Marketers who use digital printing to target individual customers with relevant offers, messages and visuals are seeing improved results.


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TOM, HIKE WISCONSIN THIS SUMMER.


FREE SHIPPING! 150


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Tom, visit your nearest store today!


Trail Hikers $116.00 CVFT2332


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